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Mindshare appoints Mahendra Upadhyay as Head of Data & Technology

Upadhyay will look after data and technology within the product team and report to M A Parthasarathy, Chief Product Officer, South Asia, Mindshare

BestMediaInfo Bureau | Mumbai | August 30, 2016

Mahendra Upadhyay Mahendra Upadhyay

Mindshare, one of India’s largest full service media agencies and a part of GroupM, announced the appointment of Mahendra Upadhyay as Head of Data and Technology.

In his new role, Upadhyay will be responsible for data and technology duties within the product team at Mindshare. He will be based in Mumbai. Upadhyay will regularly be involved with the Bangalore and Gurgaon offices and will report to M A Parthasarathy (MAPS), Chief Product Officer, South Asia, Mindshare.

MA Parthasarathy MA Parthasarathy

M A Parthasarathy, Chief Product Officer, Mindshare, South Asia, said, “We are very pleased to have Mahendra on board. We have a clear agenda to create category and client solutions powered by data and technology. We recognise the need for very different skill sets to drive this. Mahendra has a proven aptitude to create clarity and drive innovation through data. He has delivered growth and business results across categories. We have full faith that his passion for data and technology will ensure that Mindshare continues to deliver revolutionary solutions that significantly impact business results.”

On his appointment, Upadhyay said, “I am both honoured and excited to be a part of the Mindshare family. I strongly resonate with Mindshare’s values of speed, team work and provocation and am eagerly looking forward to work alongside a fabulous team and help redefine standards.”

Mahendra brings to Mindshare a rich experience of over 15 years, 12 of which have been in the Data and Technology space. He has worked with companies like SAS India, Reliance Retail, Bharti Telenet Limited – AirTel and many more. Upadhyay has expertise in various facets of business information management with strong emphasis on data management (integration, migration, data quality, data governance, master data management and performance management) and customer analytics.


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