The agency will take care of digital brand engagement and social media management duties of the online travel company
BestMediaInfo Bureau | Mumbai | August 5, 2016
MakeMyTrip has appointed Isobar India, a full-service digital agency from the Dentsu Aegis Network, as their digital agency. The agency will handle digital brand engagement and social media management duties.
Shamsuddin Jasani, Managing Director, Isobar India, said, âItâs a great achievement for us. Over the past few months, the team has worked diligently and passionately in making the brandâs recent campaigns a huge success. We are thrilled to work with the biggest and the most credible online travel agency in India.â
Gopa Kumar, Vice-President, Isobar India, commented, âItâs a big privilege to be the digital partner for MakeMyTrip. The team is geared up to give their best and come up with exciting digital solutions for the brand in keeping with our focus on brand narratives leading up to brand commerce.â
MakeMyTrip.com is an online travel company founded in 2000 by Deep Kalra. MakeMyTrip is the dominant market-leader with 47 per cent market share (PhocusWright, 2013).