IBD wins mandate for Only Vimal

Top agencies participated in the multi-agency pitch. The agency will be responsible for repositioning and revitalising the brand image

BestMediaInfo Bureau | Mumbai | August 4, 2016

IBD, a Percept Company, has won the strategic and creative mandate for 'Only Vimal', the textile brand of Reliance. The multi-agency pitch saw several top agencies in the fray. IBD will be responsible for completely repositioning and revitalising the brand image.

Only Vimal was one of the first textile brands to make a massive consumer impact pan India. The brand is also regarded as one of the first major retail chains to be set up across the country.

IBD won the account on the back of high quality strategic and creative product presentation and due to the strength demonstrated in expanding the ideation to a 360 degree horizon. Winning the business entailed a strategic understanding of restaging an iconic brand in a dynamic product category and a deeper understanding of consumer behaviour, motives, lifestyle and aspirations.

Vivek Mehta, Head, Marketing, Reliance Industries (Textiles), said, “We are very happy to partner with IBD as they bring with them in-depth knowledge and understanding of the category, which is key for creating effective advertising and communication.  The strategic and creative approach we have seen from IBD is outstanding. They have brought fresh insights and a new thinking, which we believe will give us the desired impetus.”

Rahul Gupta

Rahul Gupta, Managing Director, IBD, said, “Our deep understanding of consumers and our ability to create a long-term vision for 'Only Vimal' with excellent creative execution were the key factors for this win. We are very excited to have bagged this mandate of restaging an iconic brand. This is a fantastic opportunity for the team to showcase their strategic and creative brilliance.”

IBD has a diversified brand portfolio spanning fashion, consumer electronics, baby care, hospitality, personal care and spices. The enviable and vast client list comprises Syska LED Lights, Syska Accessories, Syska Gadget secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 Mall, and the Taj Group of Hotels.

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