IBD retains creative duties of Panasonic

A team of 18 in Gurgaon will service the account which the agency will retain for two years

BestMediaInfo Bureau | Mumbai | August 29, 2016

Panasonic has decided to renew its contract with IBD after a long pitching process. The business will be led by Srikant Rath, COO, IBD. The agency has an office in Gurgaon where a team of 18 people service the account. IBD has a long standing relationship with Panasonic and will continue to do so for the next two years.

The agency handles television, beauty grooming products, sound systems and home theatre along with system solutions products like printer, projector and cameras from Panasonic's portfolio. The brand intends to spend around Rs 25-30 crore in advertising consumer electronics products this year. As the festive season is approaching, the brand is planning to launch another campaign soon.

Rahul Gupta

Rahul Gupta, Founder and Managing Director, IBD said, “When we first pitched for the Panasonic business in 2008, we wanted to usher a refreshing and youthful energy to the brand, thereby making Panasonic the preferred choice of Young India. The brand inferred a positive rub off when we presented a plan with Ranbir Kapoor, who was young, versatile and promising. The association with Ranbir and Panasonic too has been a long and fruitful one.”

The agency specialises in providing holistic solutions across the brand spectrum -- from advertising, films, identity management to interactive media and other touch points. The agency's work spans across categories from multi-national to home-grown brands.

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