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Housejoy’s campaign #ByeBai bids adieu to housemaids

Conceptualised and produced by Centerstage, the digital film is another humorous take on how Housejoy can simplify laundry issues at just the touch of a button

BestMediaInfo Bureau | Mumbai | August 5, 2016

Housejoy Click on the Image to watch the TVC.

Housejoy has come up with another digital campaign for its laundry category. Conceptualised and produced by Centerstage, the campaign #ByeBai is funny and addresses how laundry is such a pain for everyone and how easily one can get it done and delivered at just the touch of a button. The film was launched on July 28.

Nikhil Kumar Nikhil Kumar

Nikhil Kumar, Marketing Head, Housejoy, said, “Laundry is one of the most high frequency service categories in our portfolio and caters to a larger audience. This video portrays the problem and the solution in the most quirky and comical way. We all know that every household faces a bai problem, especially the bachelors. People first struggle with finding the right maid and after that there are daily struggles with everyday household chores. This is where Housejoy comes in as we can resolve all their problems in one tap. This film features the concerns around laundry and how Housejoy is the easiest solution available.”

Saad Khan Saad Khan

Saad Khan, Founder and Creative Head, Centerstage, said, “We loved shooting for this film. I think the laundry services by Housejoy complements the life of a bachelor perfectly. The film is very humorous and beautifully communicates the story in the most comic way.”

A bachelor’s nuisance to deal with laundry is shown in the video. The ad shows how he has to deal with the tantrums of the housemaids. Also, when he gets ready for office, the birds don’t spare him. His girlfriend also gets angry with him for the laundry reasons. He is saved from his housemaid’s tantrums, the girlfriend’s hostility and even the neighbourhood crows by getting his laundry done by Housejoy.

The TVC:




Digital Agency: BlueBot Digital

Production House: Centerstage

Creative Head: Saad Khan

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