The 25+ member team will provide services such as brand identity and logo creation, packaging, environmental graphics, UI/UX Design, interactive product design and a range of B2B offline and digital solutions
BestMediaInfo Bureau | Mumbai | August 2, 2016
Happy Creative Services has strengthened its Design and B2B/Enterprise Division to offer a complete suite of services to their clients. The services will include brand identity and logo creation, packaging, environmental graphics, UI/UX Design, interactive product design and a range of B2B offline and digital solutions with a keen understanding of enterprise marketing.
The 25+ member team will have a Creative Director for B2B, senior and junior designers who specialise in graphic design, UI/UX, environment and space design; writers who specialise in design writing and copywriting; programmers as well as a dedicated brand strategist.
Arnab Ray, who was previously Creative Lead at Brand Union (Bangalore), Ogilvy, Rediffusion Y&R, JWT and ITSA Brand Innovation, will lead the creative members as Group Creative Director. Akshaye Madhok who has been with Happy for over 16 months will now head business growth for both the functions. Nandita D’costa, with over 14 years of experience in marketing and corporate selling, will don the role of Business Head, Design. Avneet J, former client services director at Access Leo Burnett, Kenya, has been roped in as Business Head, B2B/Enterprise and Kiran B.S. is the Technology Director.
Praveen Das, Chief Creative Officer and Co-founder, Happy, said, “Since its inception, Happy has always had a strong design team, and has won many awards for design work. Today with the evolving market and fragmented media scenario, design and digital, with a strong technology component, are being leveraged to find solutions for brands, internal communication, BTL and B2B. Communication and engagement is being done through good design thinking and compelling content. To keep pace with these changes, we have now created an exclusive, super talented team of top-notch industry professionals to tackle design, digital and B2B. From UI/UX to augmented reality and VR, apps to games, groovy product design to cool packaging, corporate identity to quirky videos, we deliver the entire spectrum.”
“Everything is melting in the advertising and design space today. Lines are blurring each day. In this scenario, it’s imperative that we have internal specialists to be able to meet clients’ needs and more importantly maintain consistent quality of output. There is no other way to build a solid brand today. It has always been a constant effort for us to build Happy as a medium agnostic agency with the ability to deliver hybrid services to clients. This is just one step closer to make that happen better for us,” said Kartik Iyer, Chief Executive Officer and Co-founder, Happy.
So far, the Design and B2B team has delivered the FreshMenu logo and packaging, Team Swachh Logo, Action Kits for Schools, and its website. The team is currently working on launching a revolutionary product for a German innovation company, Dr Wiesner. It is also designing for other national and international brands.