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Dell joins MTV to bring alive campus diaries

The platform, in its fourth edition, will unleash a series of fun engagements across cities and over 300 colleges that will come alive through events on-ground, promos and videos on television, social media and much more

BestMediaInfo Bureau | Mumbai | August 31, 2016


Iconic youth brand MTV and Dell, one of India’s leading end-to-end technology solutions providers, is all set to uncover stories from every campus across the country with ‘Dell Campus Diaries by MTV.’ An immersive connect programme that digs into what makes college life tick, Dell Campus Diaries with MTV is a national platform that allows youngsters to showcase talent, collaborate with peers and archive college quirks.

The platform is in its fourth edition and brings together students from over 300 colleges across India and lives 365 days through weekly and monthly engagements – on air, on ground and online. It has an outreach of over 12 million students across the country.

With the new academic year kicking in, MTV and Dell will be unleashing a series of fun engagements across cities and colleges, including first-day stories, fresher’s parties, dance-mobs, college fests and much more that will come alive through events on-ground, promos and videos on television, amplified through MTV’s digital presence, blogs, Twitter wars, Facebook live, Instagram albums and Snapchat stories.

Ferzad Palia Ferzad Palia

Ferzad Palia, Head, Youth and English Entertainment, Viacom18, said, “College life is much more than just fests and tests. The fun lies in the day-to-day activities – the classes, the bunking, the friendships, the professors, the college canteen, the college romances, the competition, the college rituals and much more. Each campus has a story to tell. Dell Campus Diaries by MTV celebrates this campus spirit and provides students with a platform to connect, collaborate and create.”

Ritu Gupta Ritu Gupta

Ritu Gupta, Director, Marketing, Consumer and Small Business, Dell India, said, “The expectations that today’s youth face from everyone around them as well as of themselves has changed tremendously. With around 50 per cent of our population under the age of 30 and majority of them in the age bracket of 17 to 24 years, this is an exciting market to be in, where you are addressing your future consumers and getting to understand their needs better. Dell Campus Diaries by MTV is a unique platform that gives you valuable insights into the world of college students, at a crucial juncture in their lives. We hope our engagement will provide a positive impact in enabling them to expand their horizons and succeed not just in college but even as they enter the professional world.”

Dell Campus Diaries by MTV is already on its toes, making plans to keep students entertained, excited and engaged through the year. Along with providing a great platform on air and on ground, MTV will encourage youngsters to blog about their campus life on MTV’s official website for the programme. Students are also encouraged to upload images from their colleges on to the website and through Facebook, Instagram and Twitter pages that have been especially created for the students:, and

Too add to the fun, MTV will creating videos of celebrities remembering their own campus lives and what they were up to when they were in college and will continue with their extremely popular weekly ‘Wacky Wednesday’ contests, which get students to give a wacky twist to the most mundane college activates.

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