As the channel gets back to its roots after a four-year run as a youth GEC, it introduces a new look, logo and channel packaging created by the in-house design team
BestMediaInfo Bureau | Delhi | August 8, 2016
Star India’s Channel V has made the transition into a 24x7 music channel yet again this August after a four-year run as a youth GEC. Earlier in May this year, the channel had announced its revamp from July 1. With the change in genre, the channel has also introduced a new look, logo and channel packaging created by the in-house design team.
The channel has claimed that its new programming will focus on music videos that not only sound good but look good as well, presenting them in the most clutter-free environment to offer its viewers a great viewing experience.
It may be noted that the channel had shed its music content completely in July 2012, donning the youth GEC hat for the first time. Later in November 2013, the channel revamped its look and feel along with the channel logo. In content, the channel has tried and tested bi-weeklies, fiction and a lot of reality.
Earlier than that, the channel had a lot of fiction shows since 2009, along with about three-four hours of music content. It had initially started off with being a pure music channel from the Star India stable.
On the foray back to music television, Hemal Jhaveri, General Manager and Executive VP – Channel V, Star Gold, Movies OK and Utsav Movies, said, “Channel V has been a strong brand synonymous with music in India. We at Channel V are keen on changing the music video viewing experience. Over the last few years the TV music category has been dormant. With the revamp of Channel V, we aim to redefine the music video experience by delivering an uncluttered, high-quality experience with curated content for a visual delight."
According to the channel, the revamp is supported by research revealing that music channels rarely look different from one another. “Not only do they lack a unique voice but they also feature a cluttered environment where the visual experience is compromised. With an idea of actively involving audiences rather than just passively consuming music, the new look of Channel V is refreshing. Uncluttered look, great music videos, minimal graphics on screen will ensure a high quality experience to the viewer, promising an unparalleled visual experience,” the channel said in a press statement.
The channel has planned a high-decibel 360 degree marketing campaign across key metros. With prime focus on the digital medium, the campaign will also have a presence on TV, radio and outdoor sites. Other than this, the channel will also participate in some exciting on-ground activities to tap into young audiences at major youth hangouts across key metros.