Laheri will reinforce BCWW’s media capabilities and drive new business through implementation of digital analytics and programmatic strategies
BestMediaInfo Bureau | Mumbai | August 31, 2016
BC Web Wise (BCWW), a full-service digital agency, recently announced the appointment of Leeladhar B Laheri as Vice-President, Media. In the newly-created position, Laheri will be responsible for reinforcing BCWW’s media capabilities and driving new business through the implementation of digital analytics and programmatic strategies across its client portfolio.
Chaaya Baradhwaaj, Founder and MD, BC Web Wise, said, “We are thrilled to welcome Leeladhar to the team. He is a widely respected professional with a proven track record in driving return on investment-effective media strategies for digital-focussed brands. He will play an instrumental role in beefing up our media strengths.”
Elstan Rebello, SVP, Sales and Servicing, said, “Leeladhar is an important addition to the team. He will provide critical support in terms of articulating programmatic strategies for our clients.”
On his appointment, Laheri said, “While BCWW’s core strength has always been creative, what really impressed me was the growth and impact the agency has been seeing in digital media buying and planning. Meeting with Chaaya and Elstan further fuelled my belief in their business values. Their vision for the agency and roadmap to achieve it is amazing. I am eagerly looking forward to working with them and shaping the media wing at BC Web Wise.”
The appointment is aimed at strengthening the agency’s media services through data-driven, targeted and consumer-centric strategies that leverage the ever-increasing number of digital touch points. With over a decade of technical and business experience under his belt, Laheri will introduce new platforms and processes aimed at increasing advertising effectiveness for new and existing clients. He will be responsible for training the team in the intricacies of programmatic buying.
Laheri joins BCWW from Mindshare (GroupM) where he handled media strategy for Idea Cellular in his role as Senior Account Director, Digital Media Planning and Buying. Previously he worked at DraftFCB+Ulka, handling digital media planning for brands such as Tata Motors, TCS, Tata Housing, LIC, Club Mahindra and Amul among others.
BC Web Wise is best known for its strategic brand solutions and world-class creative. Founded by Chaaya Baradhwaaj in 2000, the agency has a presence in Mumbai and Delhi. It is among the few independent digital agencies in India with a vast and reputed client portfolio, including Hero MotoCorp, Hindustan Unilever, ASUS, Pidilite Industries, ICICI Securities, ITC, Godrej Consumer Products, IDFC, Ruchi Soya and Emami among several others. The agency’s integrated digital solutions range from web and mobile marketing, UX, and branding to media planning and buying, analytics, e-commerce and extend to web-based outdoor digital installations.