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Asian Paints Ezycolour reinforces its expertise in colour and décor

The new campaign conceptualised by Ogilvy & Mather Mumbai aims to make consumers aware about the Asian Paints colour expert service and persuade them to use it

BestMediaInfo Bureau | Mumbai | August 23, 2016

Click on the image to watch the TVC. Click on the image to watch the TVC.

Asian Paints Ezycolour has come up with a new campaign that emphasises its expertise in colour and décor in a quirky manner. The campaign aims to promote the Asian Paints colour expert service and persuade consumers to try the service by positioning it as a partner that not only tells them of the latest wall and colour trends but also enables them to implement those.

The campaign is conceptualised by Ogilvy & Mather Mumbai and shows a husband trying to impress his wife to tell the story. The TVC has the same husband-wife duo. The husband tries to impress his wife with his knowledge about colours and patterns. The wife almost buys his bluff before realising that an Asian Paints colour expert has been helping him throughout.

Speaking about the core idea behind the campaign, Kumar Nayak, Executive Creative Director, Ogilvy & Mather, said, “Asian Paints colour experts help you understand colour, design and patterns better. The core idea behind introducing this service is 'we help people know their colours better'. To launch this thought, we decided to start by helping men express their creativity in decorating their home as it is known that men take less interest in home décor than women. The film shows a funny incident of a man who uses this service in the most innovative manner to impress his wife. The core idea will be shown in different mediums like digital and radio.”

About their expectations from the campaign, Amit Syngle, President (Sales & Marketing and Technology), Asian Paints, said, “At Asian Paints, our experts have been providing professional help to our consumers for a decade now, be it our Colour Consultancy at home service or at our Colour Idea stores or the recently launched Colour Consultancy online. With this campaign, we are reinforcing our expertise in colour and helping our consumers understand colour and décor better to get the right look in their homes.”

The TVC:



Client: Asian Paints Ezycolour

Agency: Ogilvy Mumbai

Executive Creative Director: Sukesh Kumar Nayak

Production House: Curious

Director: Vivek Kakkad

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