Sony SAB creates Twitter Bots for Y.A.R.O Ka Tashan

 SAB TV show has come out with a unique outdoor and digital marketing strategy wherein anyone on Twitter can tweet any question with the hashtag #SABKaYaro and almost instantly they will get response from Y.A.R.O, the robot protagonist

BestMediaInfo Bureau | Mumbai | July 26, 2016

Sony SAB in partnership with Twitter has launched a very innovative social initiative for its new show Y.A.R.O Ka Tashan. A unique Twitter Bot has been created representing the humanoid Y.A.R.O (Your Aptitude Remote Operator), the lead character in the new show. The Bot replicates the characteristics of Y.A.R.O by answering all kind of questions thrown at it. The protagonist Y.A.R.O focuses on the relationship with friends and family, importance of love and humanity. In line with the new age concept of the show, the channel has also implemented this idea for its online and on ground marketing promotions.

The show is slotted to go on air from July 26 at 7:30 pm, with the channel extending its original programming time span.

This unique initiative is such that anyone on Twitter can tweet any question on their mind with hashtag #SABKaYaro and they will get a response in just a second. One can ask any generic question they like and they will get a response from Y.A.R.O almost instantly.

The initiative is displayed live on few high-traffic vantage outdoor sits in Mumbai. If you are around the vicinity and happen to ask a question on Twitter with #SABKaYaro, your tweet and the response will also be displayed on the outdoor medium.

Anooj Kapoor

Anooj Kapoor, Senior EVP and Business Head, SAB TV, said, “The partnership with Twitter is intended to provide our potential viewers a holistic experience of extraordinary powers of Y.A.R.O. The initiative makes it convenient for people to access Twitter and comprehend the genius of Y.A.R.O.”

Twitteratis engaged with #SABKaYaro by throwing diverse questions ranging from scientific questions on atmosphere and the planet to funny questions like 'Will you have coffee with me?'

Viral Jani

Viral Jani, Head of TV Partnerships, Twitter India, said, "Twitter is live, public and conversational and we encourage our partners to use our platform in an innovative manner and to its full potential. This initiative is a great example of bringing alive a character on Twitter as an auto-response bot, and amplifying it to audience by showcasing Tweets on a billboard in real time."

The show is produced by Dheeraj Kumar's Creative Eye and has Anirudh Dave in the lead with Rakesh Kapoor and Malini Kapoor essaying pivotal roles. It will track the journey of Y.A.R.O a humanoid, who is on the path of self-discovery.

Info@BestMediaInfo.com

Info@BestMediaInfo.com