Samsung's Global Rio Olympics ad breaks barriers and creates 'The Anthem'

The new TV and digital spot made by Leo Burnett Chicago and Leo Burnett Sydney is a continuation of Samsung's Olympic Games campaign, which is a combination of national anthems from several countries brought to life by athletes and fans across the globe as one anthem

BestMediaInfo Bureau | Mumbai | July 27, 2016

Click on the Image to watch the TVC.

Taking its global Olympic Games campaign forward, Samsung Electronics Co., Ltd., has unveiled its marquee Olympic advertisement, called the 'The Anthem'. The new TV and digital spot, made by Leo Burnett Chicago and Leo Burnett Sydney, aims to break barriers of geographic borders and unite the world by combining segments of national anthems from several countries to form one anthem brought to life by athletes and fans across the globe.

'The Anthem' opens with a young girl from Australia singing a line of the Botswana national anthem into a Samsung Galaxy S7edge. Throughout the ad, the Samsung Galaxy smartphone travels to all corners of the world, capturing and sharing the voices of fans and athletes around the globe as they sing lines from other national anthems.

The anthems blend seamlessly together and create a new anthem giving out the message of unity and togetherness in today's time of hatred and polarisation.

“The Anthem is a reflection of the Samsung brand and our continuous pursuit to break down geographic barriers and unite the world through technology and borderless communication,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “By singing one anthem, fans and athletes across the globe can feel a shared sense of pride and unity and together celebrate collective progress, which is integral to the spirit of the Olympic Games.”

The ad features global athletes such as Tom Daley, Alysia Montano, Arnaud Assoumani, Margret Rumat Rumat Hassan, Shelley Watts and Gabriel Medina, each of whom has a unique story of defying barriers and pushing through constraints to make meaningful progress and achieve his or her goals. These athletes will also be featured in a variety of digital and social content throughout Rio 2016, which will tell their stories of defying barriers and overcoming obstacles, helping fans across the globe connect with what it means to 'Do What You Can't'.

Samsung had begun its Rio 2016 Olympic Games global campaign earlier this year with a short documentary film 'A Fighting Chance' to showcase the inspiring story of four Olympic hopefuls from diverse countries who are fighting constraints and pushing the limits to help their countries make history. Samsung followed it up with 'The Chant' which celebrates personal progress made by athletes and fans through devices like the Galaxy S7 edge and Gear IconX that help them to defy distance and stay connected.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Info@BestMediaInfo.com

Info@BestMediaInfo.com