Malhotra will be a key member of its Business Transformation Advisory team that partners new clients to set them off on the digital path
BestMediaInfo Bureau | Mumbai | July 5, 2016
Razorfish, part of the Publicis.Sapient platform, announced the appointment of Mitika Malhotra as the Head of Business Development for North. Malhotra will be based in Razorfish Indiaâs Gurgaon office.
Malhotra has experience in Strategy and Business development across International and Domestic markets, planning and implementing sales, marketing, and business initiatives to support corporate objectives.
Before joining Razorfish, Malhotra was Group Head-Digital Business at Pulp Strategy (an integrated marketing communications agency) where she handled accounts of Michelin, Rolls Royce, Yamaha Music India, SRS group and other SMEs. Her focus was sharply on strategizing brand and business transformation solutions as she comprehends that seamless convergence of consumer behaviour across channels is now the future.
Speaking about the appointment, Charulata Ravi Kumar, CEO, Razorfish India, said, âWe are constantly seeking highly curious people who have the energy and a razor sharp mind to look for lateral solutions for the clients we partner. When I met Mitika, thatâs just what I saw in her. She is able to cut through the many layers and get to the core of a business need. She will be a key member of our Business Transformation Advisory team that partners new clients to set them off on the digital path.â
Malhotra said, âRazorfishâs philosophy of Innovation resonates with the quote I live by: 'Most people get ahead during the time others wasteâ. I am excited to be part of the story that the team here is crafting to set up new milestones.â
She added, âI have admired Razorfish for long for the vision and ability to drive the next level of digital around the world. The opportunity to lead business growth for Razorfish in India and be part of the team that transforms business for some of the most prestigious brands is fantastic and I am excited to be part of this.â
Gaurav Pathak, COO and Head of Business Transformation, India, said, âAt Razorfish, we have a very strong team of highly specialised talent across creative, media and technology. Mitikaâs track record and reputation of partnering to build a strong business precedes her and we are looking forward to the energy she will bring on board.â