The agency will be handling an integrated mandate covering creative, digital, media and PR for the courier and logistics brand
BestMediaInfo Bureau | Delhi | July 8, 2016
Publicis Worldwide has bagged the creative mandate for DTDC Express following a multi-agency pitch. The agency will be handling an integrated mandate covering creative, digital, media and PR.
DTDC is a well-known brand in the courier and logistics sector in India and abroad. The company is headquartered in Bangalore and boasts of an unparalleled network covering 11,000+ pin codes across India and 522 operating locations in India, servicing over 220 international locations worldwide and handles more than 12 million shipments every month.
Abhishek Chakraborty, Executive Director, DTDC Express, said, “The strategy and creativity shown by Publicis were in sync with our brand philosophy. I believe we have chosen the right partner to help us strengthen our brand equity.”
Paritosh Srivastava, COO, Publicis Ambience, said “We are delighted to partner with DTDC. It is a massive player in its category and as the brand is poised to reinvent itself, we are sure that we will have a lot of opportunity to do great work together.”
Jigar Fernandes, ECD, Publicis Ambience, added, “It's really a coming together of two entities who are really passionate about their work. The common goal is now to help take the brand to the place its legacy demands. It's going to be fun.”