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Publicis Media India announces major restructuring, appointments

The agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter structure. Mallikarjun Das appointed Group CEO, Starcom India, and Tanmay Mohanty is Group CEO of Zenith India

BestMediaInfo Bureau | Mumbai | July 1, 2016

Mallikarjun Das & Tanmay Mohanty Mallikarjun Das & Tanmay Mohanty

Publicis Media India today unveiled structure and leadership appointments. It will consolidate its agency brands Starcom Mediavest, Zenith Optimedia, Equinox, Performics, Convonix, Resultrix, Ninah and Newcast into four agency brands that are in line with the global structure, namely, Starcom, Zenith, Mediavest | Spark,  Optimedia | Blue 449.

In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure.

VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale within all agency brands.

Anupriya Acharya Anupriya Acharya

Announcing the changes, Anupriya Acharya, CEO, Publicis Media India, said, “One of the greatest strengths of our new organization in India is its team of leaders, all of whom have proven track record within our system. They have been integral in accomplishing what we have in the last two-three years and are now committed to setting strategy and charting the course for the new organization."

She added, "The new structure that follows the framework of the global vision is fully equipped to fit the future and best serve our clients. It is a fresh opportunity to simplify our organisation, invent more modern approaches to gain effectiveness and efficiency, introduce structures for greater collaboration, and drive new levels of client value and delight.”

The key appointments announced are:

Mallikarjun Das (Malli) appointed Group CEO, Starcom India.

His team will include:

Sarfaraz Khimani, Co-CEO, Performics.Convonix;

Pallav Jain, Co-CEO, Performics.Convonix;

Basabdatta Chowdhuri, national COO, Starcom India.

Tanmay Mohanty has been appointed Group CEO of Zenith India. His team will include: Mayoori Kango, MD Performics.Resultrix.

Powering Publicis Media will be centralized ‘Global Practices’ that standardizes approaches, scale quickly and deliver connectivity and consistency across agency brands and clients. The appointments for that are: Dnyanada Chaudhari will lead Publicis Media Exchange; Santosh Ghosh will lead Data, Technology & Innovation; Aarti Bharadwaj will lead Analytics, Research & Insight; Gautham Pingali will lead Business Transformation and Content; Communications will be led by Anushree Chandran.

At Publicis Media India level, Rajesh Viswanathan is now Chief Financial Officer, and Saswati Sinha is Chief Talent Officer.

Starcom Chairman Hanley King has moved on to a global role within Publicis Media. His role is taken over by Malli.

Zenith Managing Director Hari Krishnan is also moving on to pursue other opportunities.

Acharya said, "We thank Hari for all his contributions and wish him the best. Another key appointment in Zenith, under Tanmay's leadership, will be announced in due course."

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