Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent

Pidilite launches ‘total control wala’ Fevikwik Gel TVC

The humorous take on the total control provided by the gel variant of the adhesive is conceptualised by Ogilvy & Mather

Pidilite launches ‘total control wala’ Fevikwik Gel TVC

The humorous take on the total control provided by the gel variant of the adhesive is conceptualised by Ogilvy & Mather

BestMediaInfo Bureau | Mumbai | July 27, 2016

Fevikwik-Gel-TVC Click on the Image to watch the TVC.

Pidilite has launched a new product variant, Fevikwik Gel, and its TV campaign is a hilarious take on the total control the adhesive provides. The TVC is developed by Ogilvy & Mather and it emphasises the total control characteristic of the gel variant in a playful manner.

The TVC follows a tense hockey match and the expertise of the player in controlling the ball. After a few tricky manoeuvres, the player finally makes the goal. But when his teammates are congratulating him on the win and celebrating, the player suddenly realises that the ball is still stuck to the hockey stick and it was the adhesive that gave him the supreme control over the ball all the while.

Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “Fevikwik TVCs have invariably showcased the product attribute with a sense of humour. This TVC presents the new variant Fevikwik Gel that gives more control to the user while doing what Fevikwik does best -- sticking various broken objects instantly.”

Piyush Pandey Piyush Pandey

Commenting on the concept, Piyush Pandey, Executive Chairman and Creative director, Ogilvy & Mather- South Asia says, “Fevikwik has always been characterised as a hero who comes out with its instant adhesive properties in all sorts of unexpected situations. We wanted to reiterate the heroics of Fevikwik and show an analogy that depicts total control characteristics of Fevikwik Gel.”

The TV campaign will be supported by an integrated digital marketing campaign. Apart from outdoors and increased visibility at trade outlets there will also be a number of demand generation initiatives to reap maximum advantage of the new TVC.

The TVC:

[youtube]https://www.youtube.com/watch?v=WjFcYc-WTpY[/youtube]

Credits

Client: Pidilite

Brand: Fevikwik

Agency: Ogilvy & Mather, Mumbai Creative team: Piyush Pandey, Anurag Agnihotri Account Management team: Vivek Verma, Vishal Bijlani, Sriyanta Ghosh Director: Prasoon Pandey, Corcoise Films

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment
Post a Comment