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nexGTv strengthens content, partners with SAB Group

The move is aimed at leveraging the group’s strong regional presence to diversify viewer entertainment options available on its web and mobile platforms

BestMediaInfo Bureau | Mumbai | July 28, 2016


In a major move, nexGTv, one of India’s largest subscription-led video entertainment app, has announced its partnership with SAB Group, one of India’s leading media and entertainment conglomerates. As part of the alliance, nexGTv has acquired the worldwide digital rights to broadcast the group’s most sought-after regional channels such as Mastiii, Dabangg, Dhamaal, Maiboli and Dillagi for its users across the globe.

Started by brothers Gautam Adhikari and Markand Adhikari in 1985, SAB Group has gone on to establish its brand proposition as a pioneer in the field of Indian Media, pushing through various stages of growth over the last 25 years from a production house to a broadcaster. The group has successfully identified the gap in the regional market and has emerged as a leader in the space by delivering highly relevant localised content.

Abhesh Verma Abhesh Verma

Abhesh Verma, COO, nexGTv, said, “Since its inception, nexGTv has endeavoured to deliver the most tailored entertainment solutions to the rich and diverse consumer base it enjoys across the country. The partnership with SAB will allow us to curate and deliver popular regional entertainment solutions on-the-go to our viewers. We are confident that the latest addition will enhance our regional offering and add greater value to the mobile viewing experience of our users by providing them with seamless access to locally relevant video-based entertainment content.”

All the channels from SAB Group are part of the paid category at nexGTv, and can be accessed either through or through the nexGTv mobile app for Android and iOS.

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