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Network18 strengthens revenue function with two senior hires

Appoints Priyanka Datta as EVP to head the English news cluster and Network Sales Head for North and South and Preeti Sahni as VP to head sales for Forbes India and International business for English news channels

BestMediaInfo Bureau | Mumbai | July 20, 2016

(Left) Priyanka Datta and Preeti Sahni (Right) (Left) Priyanka Datta and Preeti Sahni (Right)

To strengthen the sales and revenue division, Network18 Group has appointed Priyanka Datta as Executive Vice President to head the English News Cluster (CNBC-TV18, CNBC-TV18 Prime HD and CNN News18) and Network Sales Head for North and South. Apart from that, Preeti Sahni has been appointed as Vice President to head Sales for Forbes India and International business for English news channels of the network. Both Datta and Sahni will report to Joy Chakraborthy, President- Revenue for TV18 and CEO- Forbes India.

Joy Chakraborthy Joy Chakraborthy

Commenting on the appointments, Chakraborthy said, “I am pleased to welcome Priyanka and Preeti to Network18 family. Both Priyanka and Preeti come with right learnings and experience to take on their respective mandates at Network18. Priyanka Datta comes with a well-rounded understanding TV channels, having headed ad sales and brand solutions roles at Zee. Preeti Sahni comes with specialization on luxury and international sales, having worked on & headed senior roles with premium media brands in her earlier roles.”

Datta is a media specialist with about two decades of holistic media experience; one whose cornerstone is bed rocked on the foundations of media sales and is further enhanced with relevant exposure and executable knowledge of marketing, business and P&L. She joins the Network after a 14 years’ stint with Zee Entertainment Enterprises Ltd. wherein she headed sales nationally for almost all channels of Zee Network as well as their Brand Solutions Cell. Her last assignment with Zee was that of Business Head of Zindagi and the FTA GEC channels. Datta is a Post Graduate in English Literature and has worked with leading TV network organizations like the India Today Group, Worldcom Multimedia and Channel 9.

Prior to joining Network18, Sahni was with Bennett Coleman & Co Limited as General Manager handling the Luxury and International businesses. Sahni has a vast professional repertoire in product management and sales, and is skilled in conceptual marketing and business development. Prior to BCCL, she has worked with brands like India Today, HT Media, Oracle and Scholastic. Sahni is Post Graduate in Advance Electronics and has an experience of over 15 years.

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