Gionee appoints Rapport as OOH partner

Rapport, the OOH arm of IPG Mediabrands, recently launched a campaign for Gionee across 40 towns to promote Gionee's Marathon M5Plus smartphone

BestMediaInfo Bureau | Delhi | July 4, 2016

Gionee, manufacturer of mobile devices, has consolidated its entire out-of-home (OOH) mandate with Rapport India, the OOH arm of IPG Mediabrands. Rapport is a full service OOH agency and has the OOH AoR mandate for Hindustan Unilever, Amazon, Samsonite, Tata Docomo and 23 other marquee clients.

Nomit Joshi, AGM, Gionee, said, “We are extremely happy to announce our OOH partnership with Rapport. We were impressed with the science that Rapport brought to the medium through strategy and planning, transparency, monitoring and measurement.  We are confident that our association with Rapport will be productive especially with the proprietary tools they own that will go on to heighten the impact of the brand creatives.”

Recently, Rapport launched a campaign for Gionee across 40 towns in India. The campaign was rolled out for a span of 15-30 days depending on the market which included the display of a large number of units. The campaign was launched to promote Gionee's Marathon M5Plus smartphone and targeted high impact youth hangouts, corporates, major malls and shopping areas.

“Gionee is at the threshold of breaking into the top few brands in the country in the handset segment. Rapport would certainly like to partner this journey to success,” said Sanjeev Goyle, CEO, OOH & Rural, IPG Mediabrands India.

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