'Find your pair' of Metro shoes

Prime Outdoors carries out a nationwide campaign to create awareness about its latest collection of shoes targeting the masses

BestMediaInfo Bureau | Mumbai | July 5, 2016

Footwear brand Metro recently launched a campaign 'find your pair' across various forms of media, including out-of-home. Strategically designed and handled by Prime Outdoors, a division of Prime Market Reach, the campaign has been crafted to endorse and create awareness about the new footwear collection targeting the masses.

Explaining the OOH campaign, Metro shoes team said, “We have been utilising the OOH medium for quite some time to promote our brand and shoe range. Considering the fact that today's generation spends maximum time in traveling for work or leisure, outdoor medium helps in tapping the wider audience. The campaign is quite evident in the markets and undoubtedly catching attention of the audience.”

The campaign has been executed across nine cities, including metro cities and tier-I cities like Delhi, Mumbai, Ahmedabad and Chennai among others. Moreover, a rich media mix of formats has been incorporated by the agency to give a wider dimension to the campaign. The media mix includes formats such as bus shelters, public utility, unipole hoardings and pole kiosk. The agency has specifically designed the campaign creative according to the outdoor formats.

To tap the professionals and millennial, corporate building ambient media has also been included in the massive outdoor campaign. It has been used in cities like Gurgaon, Mumbai, Chennai and Kolkata through various formats available such as digital pods, snap frames, pillar frames and lift door branding.

Speaking about the campaign, Amit Goyal, CEO, Prime Outdoors, said, “I congratulate the entire team on the smooth implementation of the magnificent OOH campaign using best suited OOH formats on strategically important locations. I also thank the team of Metro shoes for praising our teams endeavour in meeting brands campaign objective.”

Prashant Goankar, National Head Operations, Prime Outdoors, said, “As per the brief stated by the brand, they wanted to become the most visible brand in the footwear category and promote its new campaign 'Find your pair', showcasing its latest collection. The brand desired to tap the pan-India market and selected the cities as per the brand's presence.”

Anirudh Vashishta, Assistant Manager, Operations, Prime Outdoors, added, “We choose the formats which work the best in that particular city -- bus shelters and metro station digital screens in Mumbai and public utility, unipole and pole kiosks in Delhi -- with our expertise.”

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