BARC India launches online certification for its media workstation

The initiative has been launched after a demand from the industry for a standardised testing and certification tool to enable professionals, employers and organisations to evaluate media proficiency

BestMediaInfo Bureau | Mumbai | July 21, 2016

Broadcast Audience Research Council (BARC) India launched its television audience measurement service over a year ago. Media professionals and analysts working at various broadcasters, media agencies and advertisers have been trained on the BARC India Media Workstation (BMW), a powerful software application specially designed to analyse media and advertising audience results.

After successfully training over 5,000 media professionals on its BMW platform, the industry has been asking for a standardised testing and certification tool that would enable professionals as well as employers/organisations to evaluate their media proficiency. With this in mind, BARC India is pleased to announce another significant initiative -- BARC India Media Workstation (BMW) online certification, starting July 20, 2016.

The certification intends to provide a standardised skill measurement and certification of professionals engaged in television viewership measurement, research and analytics, media planning and sales and marketing, as well as students keen to pursue a career in these fields.

BMW is a specialised software application specially designed to analyse media and advertising audience results. Subscribers are regularly trained in order to make productive use of the application. BARC India now encourages BMW users to add the benefits of certification to their profile.

Partho Dasgupta

Speaking about this initiative, Partho Dasgupta, CEO, BARC India, said, “The certification programme will not only benefit BMW users by improving their employability quotient, but will also help an organisation appraise the skill level of their employees with the help of a pan-industry measurement standard. Students of media and marketing courses would also benefit by taking these courses and be market ready.”

For more information on the BMW online certification, one can visit the link below: http://www.barcindia.co.in/bmw-online-certification.aspx or write to BARC India on bmwcertification@barcindia.co.in

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