The partnership will deliver real-time marketing performance insights to global brands
BestMediaInfo Bureau | Mumbai | June 23, 2016
Integrated communications company Zeno Group and leading marketing signal measurement company Origami Logic recently announced a global partnership offering brands the ability to manage the increasing complexities of navigating and managing marketing performance data.
The partnership will allow brands to draw real-time actionable insights by consolidating, refining and analysing marketing signal data across paid, owned and earned media channels into simple, customizable and dynamic dashboards and insights. It will also enable performance-driven marketers to unify data silos and generate cross-channel insights to optimize campaign investments.
According to the State of Marketing report (2016) by Salesforce, 63 per cent of the marketing teams surveyed will increase spend on marketing tools and technology over the next two years, with the projection for high performing teams being as high as 72 per cent. Those companies are over 13 times more likely to lead in todayâs competitive landscape by leveraging emerging marketing technologies.
âBrands need to optimize at every opportunity to drive efficiency of marketing dollars.Â With this partnership, they can get an unprecedented view into all their ongoing campaigns deployed over a multitude of online channels. This is probably the single most important step in closing the widening gap between data and insights and get the best possible value from marketing spends,â said John Kerr, Chief Digital Officer, Zeno Group.
âThe explosion of marketing signal data and the availability of the data science to refine and interpret these massive data sets is enabling performance-driven marketers to become much more data-driven in how theyÂ execute successful campaigns across an increasingly fragmented media and channel mix. Moving to a continuous cycle of campaign execution and optimization enables changes to be made throughout the course of a campaign to deliver a higher return on marketing spend and objectives. With marketing signal acquisition and real-time refinement and analytics at the heart of Origami Logic, we can help capture opportunities at the point of engagement across all channels and media,â remarked Opher Kahane, CEO and Co-Founder, Origami Logic. âOur partnership with the Zeno Group allows continued delivery of enhanced measurement and insight capabilities to brands looking to connect with customers and respond faster to their engagement moments across channels.â
With this partnership, leading Fortune 50 global tech companies have been able to centralize their efforts and effectively track budget and optimize web and social performance over 40 countries.