Voot to bring IIFA extravaganza to digital audience

Viewers in India will now be able to enjoy IIFA 2016 Awards, IIFA Rocks and related content on their mobile and computer screens on-demand

BestMediaInfo Bureau | Mumbai | June 21, 2016

After recently partnering with Google to do an innovative and interactive digital campaign, Viacom18's Voot is back with another content differentiator. The digital player recently announced its partnership with India's most-awaited and celebrated film festival, the International Indian Film Academy (IIFA) 2016. This alliance is in line with Voot's promise of bringing differentiated and engaging content to its digital audience.

With IIFA 2016 ready to take off later this month in Madrid, Voot is gearing up to converge the younger generation who are getting their TV entertainment from internet-connected devices with the razzmatazz of this Bollywood extravaganza.

Gaurav Gandhi

Speaking about the association, Gaurav Gandhi, COO, Viacom18 Digital Ventures, said, “We are delighted to partner with IIFA to bring the biggest Bollywood Awards extravaganza to the digital audience in India. Within a very short period, Voot has already emerged as a go-to online destination for the biggest TV shows, kids' content and digital originals (Voot originals). With this association with IIFA, which already enjoys a massive fan following in India, we are further strengthening our Bollywood proposition as well. Viewers in India will now be able to stream all IIFA 2016 Awards, IIFA Rocks and related content on their mobile and computer screens on-demand and this will be available exclusively on Voot.”

Sabbas Joseph, Director, Wizcraft International, said, “IIFA is all about celebrating Indian cinema and bringing a grand cinematic experience to fans in India and across the world. Within a short span of time, Voot has forged its prominence in the digital entertainment world and we are delighted to be partnering with them for IIFA 2016. The partnership will magnify the IIFA experience for its Indian fans with the content now being available on-demand across screens. Also it will increase IIFA's overall reach to a newer audience base that prefers to consume content primarily on their digital devices.”

IIFA 2016 will host the most spectacular celebrity weekend in Madrid, Spain. The highlights of the celebrations are the Videocon d2h IIFA Weekend and the Nexa IIFA Awards powered by LeEco. The entire event is organised and produced by Wizcraft International Entertainment.

Hosted by Shahid Kapoor and Farhan Akhtar, the star-studded event will showcase performances by Salman Khan, Hrithik Roshan, Priyanka Chopra, Deepika Padukone, Sonakshi Sinha and Tiger Shroff among others.

Voot will help all Bollywood aficionados to watch them up close and personal on their preferred screens. Voot is available for free on iOS, Android and web and delivered over mobile and WiFi networks. With this line-up of content, Voot assures to keep you definitely wanting for more!

Info@BestMediaInfo.com

Info@BestMediaInfo.com