The tie-up will see Turner’s kids content play on Voot. The deal cements Voot as the largest online destination of kid’s content in India
BestMediaInfo Bureau | Mumbai | June 24, 2016
Viacom18’s Voot is getting aggressive on strengthening its content and on the marketing front. This is their third partnership in the past week. After announcing their marketing innovation with Google and their partnership to showcase IIFA, they’re now here to entertain kids with their partnership with Turner India.
The partnership will see Turner’s popular kid’s shows play on Voot. This deal will see Voot add to its already existing list of close to 100 characters. One can now experience The Powerpuff Girls, Ben 10, Roll No. 21 and Chotta Bheem alongside Dora, Spongebob, Motu Patlu, Shiva and Pokemon amongst others. There are over 7,000 new videos on the app and website, all in a single destination.
Commenting on the tie-up, Siddharth Jain, Senior Vice-President and Managing Director, South Asia, Turner India, said, “We at Turner are dedicated to engaging consumers and collaborators in new ways to develop immersive worlds that enable our fans to experience our brands, franchises and content wherever, whenever and how ever they like. The collaboration with Viacom18 is a strategic move towards achieving this objective of being where our fans are and we know from our own New Generations 2016 research that 71 per cent of today’s plurals are mobile phone users and 30 per cent of them are on surfing the internet.”
Sudhanshu Vats, Group CEO, Viacom18, said, “Online kids content is one of the major white spaces that exists in the country today. Through a dedicated offering within Voot, called Voot Kids, we had started our journey to create the largest online destination for kids’ content in India. This vision saw us aggregate content from both within our network brand Nick and outside to launch with over 7,000 videos of kids content. This strategic partnership with Turner India will further bolster our content repository for Voot Kids. Additionally, this also brings two powerhouses of kid’s content on a singular platform to bring forth the best viewing experience for our loyal little viewers.”
Gaurav Gandhi, COO, Viacom18 Digital Ventures, added, “With close to one-fifth of all viewing on Voot coming in for Voot Kids already, we clearly have managed to catch the attention of one of the most discerning audiences and the true digital natives. With this multi-year strategic tie-up with Turner India, we are adding to the depth and variety of content for this audience.”
Voot already hosts Chotta Bheem and Mighty Raju that run on Turner India’s broadcast channels Cartoon Network and Pogo, and Pokemon that airs on Disney. With kids who are truly screen agnostic and are spending considerable amount of time on mobile devices, kids’ content seems to be the next frontier in digital entertainment.