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Viacom18 Motion Pictures turns five, to relive blockbusters in a week-long fest


To mark its success, Viacom18 Motion Pictures will relive its blockbusters in a festival starting June 11 to 17 and show amazing movies such as Kahaani, Manjhi--The Mountain Man, Special 26 among others for movie buffs in Mumbai, Delhi, Pune and Bangalore 

BestMediaInfo Bureau | Mumbai | June 13, 2016

Viacom18 Motion PicturesViacom18 Motion Pictures that has given the Indian film industry gems like Kahaani, Queen and Gangs of Wasseypur among others has turned five. With around 80 films and over 100 awards in its kitty in a short span of five years, Viacom18 Motion Pictures has established itself as the hub of quality films and meaningful storytelling.

To mark this success, Viacom18 Motion Pictures will relive its blockbusters in a week-long festival starting June 11 to June 17, 2016 that will showcase some of most successful and loved films from its library. Launched in collaboration with Cinepolis, this festival will be a multi-city treat for movie lovers across Mumbai, Delhi, Pune and Bangalore showcasing hits like Kahaani, Manjhi - The Mountain Man, Special 26, PyaarKaPunchnama 2, BhaagMilkhaBhaag, Queen and Gangs of Wasseypur I & II.

Sudhanshu Vats Sudhanshu Vats

“Viacom18 Motion Pictures is an integral part of the value proposition of Viacom18 as a media network. Over the last five years we have built a distinctive identity for our movie studio that is built around our strong focus on stories. This ‘content-first’ approach is in synergy with our broadcast and digital business lines and together films, broadcast and digital complete the ecosystem of entertainment that Viacom18 offers its consumers,” said Sudhanshu Vats, Group CEO, Viacom18 Media Pvt Ltd.

Making a case for how Viacom18 Motion Pictures has redefined filmmaking in India Ajit Andhare, COO, Viacom18 Motion Pictures said, “Earlier everybody thought that it is the hero who will lead the film but Tanu weds Manu, the first film that we did was a woman-centric film which had Tanu at the heart of it. Similarly, if you look at Mary Kom the woman clearly was the hero. So when you speak about redefining Indian cinema it is a very important aspect that you can actually lead a film through a woman character. Films are not about heroes, it is about heroism and heroism need not come from the man, it can come from woman too. Another example of breaking the convention is OMG-- Oh My God. In this country the rule is do whatever but don’t mess with religion or God but we sued God.”

Ajit Andhare Ajit Andhare

“But the important point is I don’t think it is about the individual films, it is about how all of these films are coming from one place, one studio. The collective of these films actually tell you that clearly a new kind of cinema universe has been generated over these five years and that to me is the heartening part and that is why we are celebrating these five years,” he added.

Calling 2010 to 2020 the ‘renaissance of Indian cinema’ Andhare believes that by doing the unconventional and taking risks Viamcom18 Motion Pictures has played a central role in the renaissance.

Speaking about their foray into regional cinema Adhare said, “There are two kinds of markets that we look at. I think the priority markets are where we already have a broadcast presence. Colors already has a Marathi channel, we are present in Bangla, we are number one in Kannada. These markets become priority markets for us because it means that there is a demand for satellite rights for these films. Within these, the most exciting market is Marathi because of the kind of numbers one is seeing being clocked there and therefore our highest focus is on that market. There are other markets where we don’t have a broadcast presence like some of the southern languages. There we will take a partner-led approach.”

Viacom18 Motion Pictures has a lot of interesting stories in their kitty for the coming years. Rangoon starring Shahid Kapoor, Kangana Ranaut and Saif Ali Khan, India’s first movie to be shot in virtual reality The House Next Door, Budhia Singh-- Born to Run are some of the movies which would be worth watching which would leave a mark of its own.


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