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TRAI lists 133 pay channels for flouting 12-min ad-cap rule

A total of 103 non-news channels and 30 news channels telecast advertisements for more than 12 minutes per clock hour

BestMediaInfo Bureau | Mumbai | June 2, 2016

traiA total of 133 pay channels were listed by the Telecom Regulatory Authority of India (TRAI) for flouting the 10+2 ad cap rule. As per the two lists published by the authority, 103 non-news channels and 30 news channels aired commercials for more than 12 minute in one clock hour.

Within the pay news channels’ list, ETV Rajasthan tops the list with 24.83 minutes of advertising on an average per clock hour, while B4U Movies tops the list of non-news channels with 23.41 minutes of ads telecast per clock hour, on an average.

The data was mapped during peak hours (7pm– 10pm) for the period December 28, 2015 to March 27, 2016. TRAI in its update mentioned, “The information is based on the data submitted by the broadcasters and TRAI bears no responsibility for correctness of same. As per information available with TRAI, rest of the pay news channels are carrying less than 12 minutes of average duration per hour of advertisements (commercial and self-promotional) during peak hours (7pm - 10 pm).”

Among the total number of pay news channels, 18 were regional channels with the maximum average duration of ads being on ETV Rajasthan, followed by 24 Ghanta (21.45) and ETV UP (20.43) among others. The national news channels pulled up by TRAI include NDTV India at the top with 20.67 minutes of advertising per hour, followed by Zee News with an average of 18.90 minutes, among others.

In the second flock of pay non-news channels, 56 national channels were listed, the maximum ad duration being on B4U Movies (23.41), E24 (16.20) and Set Max (15.97), among others. The regional channels in the non-news category included Udaya Movies (17.50), Sun TV (17.34) and Sun TV HD (17.34) followed by 44 more channels.

In October 2013, TRAI enforced the 10+2 ad-cap, which meant that none of the broadcasters could air advertisements for more than 12 minutes in one clock hour. This 12-minute duration was divided into 10 minutes of commercial time and 2 minutes for internal promos of the channel. However, the matter is still subjudice and the rule is not strictly being followed.

Tables below for more details:

National Non News Channels
Sr No Channels Min/ Hr
1 B4U Movies 23.41
2 E24 16.20
3 SET MAX (MAX TV) 15.97
4 Life OK 15.83
5 STAR Plus 15.73
6 Movies OK 15.35
7 SAB TV 15.08
8 STAR Movies 15.05
9 SET (SONY TV) 14.96
10 MAX 2 14.82
11 PIX 14.59
12 STAR Plus HD 14.09
13 ID Investigation Discovery 13.93
14 & Pictures 13.89
15 & Pictures HD 13.89
16 MIX 13.89
17 STAR Movies HD 13.88
18 9X M 13.87
19 Discovery Channel 13.80
20 9X Jalwa 13.70
21 Zee Cinema 13.70
22 STAR World 13.66
23 Zee TV 13.61
24 TLC 13.59
25 POGO 13.50
26 & TV 13.48
27 & TV HD 13.48
28 Zee Action Cinema 13.39
29 COMEDY CENTRAL 13.36
30 National Geographic Channel 13.34
31 Animal Planet 13.34
32 Zee Classic Cinema 13.32
33 AXN 13.27
34 Discovery Science 13.21
35 UTV Action 13.21
36 Cartoon Network 13.20
37 Discovery Kids 13.12
38 Discovery HD World 13.11
39 NICK 13.06
40 SONIC 13.03
41 UTV Movies 12.94
42 Discovery Turbo 12.90
43 Zee Café 12.86
44 COLORS 12.79
45 Romedy Now 12.76
46 Movies Now 12.73
47 Channel [V] 12.65
48 STAR World HD 12.55
49 STAR Gold 12.54
50 Zing 12.47
51 Hungama 12.37
52 Movies Now+ 12.32
53 Fox Life 12.26
54 MEGA MUSIQ 12.16
55 Zoom 12.09
56 Life OK HD 12.04

Info@BestMediaInfo.com

Tags: TRAI
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