Social Kinnect launches new arm Media Kinnect
Media Kinnect will specialise in core digital media planning, buying and creative strategizing
BestMediaInfo Bureau | Mumbai | June 10, 2016
Social Kinnect, a Mumbai-based full service digital marketing agency, recently launched Media Kinnect, a self-sustained media unit. The new unit specialises in core digital media planning, buying and creative strategising.
Media Kinnect will be an independent media arm with the goal of providing the best return on investment (ROI) driven results through the team's expertise. It will have a state-of-the-art media command centre equipped with top-notch real time analytics tools to provide a statistical edge for optimal performance.
Media Kinnect will be heavily ROI-driven and provide performance-based buying by using the most efficient forms of digital media. It will leverage new media technologies such as programmatic, dynamic retargeting, audience pooling, and will continue to adopt, test and implement various forms of such emerging technologies.
Social Kinnect was founded in 2011 and prides itself in providing result-driven digital marketing services to the country's top most brands such as Zee TV, IDBI Federal, HDFC Ergo, Lodha, Zee Café, Zee Studio, Abbott India, Times Pro, Durian, Borosil and Fashion at Big Bazaar.
Its range of digital services includes social media marketing, media buying / planning, strategy, digital video conceptualization and production, websites and application development, search engine optimization, analytics.
Commenting on the launch of the new arm, Rohan Mehta, CEO and Founder, Social Kinnect, said, “While building up various services across Digital, through our learning, we now believe that media buying and planning is the most sought after service, considering it has a year-on-year growth of over 40 per cent this year.”
Mehta added, “It is certainly driving the most impact to businesses and brands. Considering that our goal is to provide brands the desired results with a focused approach, we treat the client's money as our own and believe that one solution will never fit all and that every client's needs have to be tailor-made to fit their requirements.”