Kanika Sethi, who started her career with Ogilvy in 2005, will be joining Scarecrow’s Mumbai office from June 10
BestMediaInfo Bureau | Mumbai | June 8, 2016
Scarecrow Communications is one of India's largest independent ad agencies. In a career spanning 10 years and more, Sethi has worked with Ogilvy Delhi, Rediffusion Y&R Delhi and Wieden + Kennedy Delhi.
Having won two nominations for One Show nominations for her work on Pernord Ricard and a Cannes nomination for Philips Breast Awareness Campaign, Sethi has worked on big brands like Incredible India, Hindustan Times, Pernord Ricard India, Red FM, Shipra Estate, BMW India, Bacardi, GPI, Airtel, The Oberoi Group, Audi India and Nike, to name a few.
“I believe Scarecrow will be an incredible opportunity and a challenge. It's my urge to break free from the convention and creative limitations that has led me this way. And I would also call myself fortunate for getting the chance to work with some of the best minds in the industry like Manish, Raghu and Joy,” said Sethi.
“I interviewed her on Skype. But, from her book, I can sense that she has very sharp acumen and unique graphic design capabilities. At Scarecrow, we always explore to nurture talents with diverse capabilities. And I am sure her experience with Ogilvy and W+K will bring freshness to the work we do here. I hope Scarecrow would also be a suitable learning ground for her next aspirations and fruitful playground for her capabilities,” said Manish Bhatt, Founder Director, Scarecrow.