Red FM is all set to engage listeners with a ‘Phir Bajao’ blast from the 90s with its retro station launched as part of its Phase III licences
BestMediaInfo Bureau | Mumbai | June 23, 2016
Red FM has brought the latest, most happening retro music station to Mumbai – Redtro 106.Chaar – with the tagline ‘Phir Bajao’. The retro music station was launched yesterday and it is the first radio station to be introduced under the newly acquired Phase III licenses by the company. Redtro 106.Chaar brings the best music from the 90s.
The Red FM network already has a presence in 48 cities, including Mumbai.
The new radio station has been test playing for the last few days and launched it with RJ Pritam recently. Promising to bring the most memorable tunes from the melodious 90s, Redtro 106.Chaar will be the ideal fall-back option from the daily humdrum.
Nisha Narayanan, COO, Red FM, said, “I’m elated to hear Redtro 106.Chaar! Experimenting with formats and genres and bringing relevant innovation to programming is core to our strategic line of thinking. We have been dabbling with the idea of a retro music station for quite some time now. While there are so many new players making a foray in the market, we aim to grow the market with our newest offering, and we are very clear in our minds that we’ve to create a marked differentiation in the way retro is perceived. And that’s how Redtro 106.Chaar was born.”
Narayanan added, “A format radio channel, Redtro 106.Chaar aims to diversify the retro space and focus on the music of the 90s. It is clearly ‘Aaj ke zamaane ka retro station.’ With Red FM being India’s favourite contemporary hits radio station, and Redtro going retro, we believe we have a strong and powerful proposition for our listeners and our advertisers alike. All that’s left to say is ‘Phir Bajao’!”
The retro station retains the irreverent and bold attributes of Red FM. Redtro will be a fun throwback to times dominated by Shahrukh Khan, Salman Khan, Akshay Kumar, etc., the poster boys of 90s.
Furthermore, the super hit music of 90s is complimented by a line-up of some brilliantly amazing and experienced on-air talents. Redtro 106.Chaar will appeal to the mature yet young-at-heart audiences. It clearly is not just best music of 90s being played again, it also continues to be the provocative entertainer and ‘station of expression’ that is ingrained in DNA and carries forward the legacy of Red FM network.
Redtro 106.Chaar is Red FM network’s second radio station in Mumbai. It was acquired in Phase III auctions along with eight more stations, namely, Srinagar, Jammu, Jodhpur, Chandigarh, Amritsar, Patna, Surat, and Chennai.