This year, The Spikes Asia Festival of Creativity will be held at Suntec City, Singapore from September 21-23, 2016. Just wait for the excitement and extravaganza
BestMediaInfo Bureau | Delhi | June 3, 2016
Spikes Asia is an event where Asia Pacific’s creative community comes together for a spectacular three-day celebration of creativity in communications. One can look forward to forward-thinking seminars by the industry's most influential figures to superb networking events, training and exhibitions of the region's best creative work, and what not.
Spikes Asia has announced the names of 14 juries for the upcoming Spikes Asia Festival of Creativity. With two new awards and an overhaul of many of the existing categories, the competition more closely reflects the changing nature of the industry.
Prasoon Joshi has been appointed as this year’s music jury president. With an expansive repertoire of accolades and honours, Joshi is credited with bringing together the cultural nuances of Indian culture with large scale, globally recognised advertising.
Joshi also the Chairman of Asia Pacific, CEO & Chief Creative Officer, India, McCann Worldgroup, APAC/India said, “Asia is the most exciting place in the world to be in today's times. On one hand it's dealing with a set of sophisticated consumers exposed to a complex technological media landscape. On the other hand there is a set of consumers who are for first time stepping into the world of full blown consumerism. As far as judging is concerned, it's an exciting new category and an integral part of today's media mix. In terms of work, the approach, sensibilities and expression variations will be exciting to see.”
Spikes Asia, Chairman, Terry Savage said, “The Asia Pacific region has a unique spirit and continues to challenge traditional creative and story-telling processes. The jury presidents for this year’s Spikes Asia are experts and leaders in this area and they are fantastic representatives to guide and award the most outstanding creative work from the past year.”
As Global Chief Creative Officer at Y&R, Tony Granger has been an advocate for developing a creative community across the company and shaping some of the top creative agencies. This strategy has proved a success with some of the world’s most sought after clients winning awards with Y&R agencies across the network.
President of the Film, Print and Print and Poster Craft Jury at Spikes Asia, Granger said, “It is a special honour to serve as the president. Sitting on a jury is exciting, exhausting but always exhilarating. I am particularly looking forward to being immersed in work for the region, where I see creativity percolating everywhere. I think there will be many wonders to behold.”
With a career focused on defining the most effective ways that branded content can be integrated into culture, Silvia Goh has helped shape the entertainment industry across the region, through her work with MTV Asia and Starcom MediaVest Group’s LiquidThread among others.
Entertainment Jury President, Spikes Asia and Chief Content Officer, Publicis Media, Greater China Goh said, “Strong brand story-telling fuels human desires, transforms consumers’ relationship and drives business results. Subject to the different categories, a winning piece of content should be able to lift brand health metrics, to engage and resonate with the audience and consumer at the least. Asia Pacific has been on the winning streak on creativity and innovation, not far from our counterparts in the West. With such dynamism and explosive speed, I am hoping to see more entries from especially China.”
Recognised as one of the foremost global strategic planners, James Hurman’s determination to build insightful and creative products that can make a measurable difference on business has earned him over 50 effectiveness awards on a national and international scale.
Creative Effectiveness Jury President, Spikes Asia and Founder, Previously Unavailable, New Zealand, Hurman said, "Things are changing so fast in Asia Pacific which means that each year we learn more, from fascinating new examples, about how creativity drives effectiveness. I'm looking forward to adding to that canon as jury president this year."
Famed for his creative talent across a wide range of disciplines, Yang Yeo’s work has been celebrated worldwide and has been influential in bringing recognition to the Chinese advertising industry.
Design Jury President, Spikes Asia and Executive Creative Director, Wieden+Kennedy, China, Yeo said, “Design is getting more exciting as both consumers and clients are putting more emphasis on brand experience over broadcast advertising. I look forward to judging and learning from these new and more immediate solutions.”
On a mission to break down boundaries within the realms of communication, Kentaro Kimura and his team combine all elements to develop strategies and innovative ideas that improve the lives of consumers and bring added value to their customers.
Digital and Mobile Jury President, Spikes Asia and Co-Chief Executive Officer, Executive Creative Director, Hakuhodo Kettle, Japan, Kimura said, "Our society and clients are facing big challenges across all Asian countries. I believe difficulty gives birth to a great idea. And grand solutions are always generated from deep human insights. Our digital creativity has the potential of upgrading life's culture, so that it is more human-centred. I am looking forward to seeing amazing ideas that awaken the human potential."
Spanning over two decades, Ted Lim’s extensive track record of driving business and keeping creativity at the heart of work that engages and moves people has seen him lead numerous high-profile campaigns.
Direct and Promo and Activation Jury President, Spikes Asia and Chief Creative Officer, Dentsu Asia Pacific Lim said, “Much of the more innovative work in recent years has been in Direct and Promo & Activation. Honda ‘The Sound Of Senna’, British Airways ‘The Magic Of Flying’ to name a few. I hope we will see more surprising and engaging work that's useful and relevant. Work that will reset the bar for creativity and innovation in this category. And not just the stuff that has already won in Cannes.”
Working with some of the biggest names in the world of film, Michael Ritchie is known for his commitment to produce original, innovative and unforgettable work across all genres and media.
Film Craft Jury President, Spikes Asia and Managing Director, Executive Producer, Revolver/Will O’Rourke, Australia Ritchie said, “For me, craft is something that can make a good idea great and a great idea, exceptional. With an ever smarter and more discerning audience the requirement to craft work at the highest level has never been more important. I am incredibly honoured to be asked to Chair Film Craft at Spikes Asia”
As a member of DDB Group Australia for almost two decades, Scott Smith has diversified across disciplines, while remaining focused on using the power of data to gain genuine human insight and use this to drive change.
Healthcare Jury President, Spikes Asia and Creative Director, DDB Remedy, Australia Smith said, “I’m really looking forward to viewing some world-class creative during a very exciting time for the region, and the segment. The work that inspires me is brave, relevant, and makes a genuine human connection and nowhere is there greater opportunity for this to happen than in Healthcare.”
Having worked with some of the world’s largest brands, breaking boundaries across continents and winning more than 400 international awards, Fred Raillard’s constant commitment to innovation has seen him invest in up-and-coming start-ups through the Fred & Farid Digital Investment Fund.
Innovation Jury President, Spikes Asia and CEO & Co-founder, Fred & Farid, China Raillard said, “We’re focused on innovation that transcends advertising, and making ideas that truly disrupt the status quo.”
A highly strategic and creative thinker, Cheuk Chiang, through his continued drive to innovate, has helped develop the Omnicom Media Group to become a highly awarded global media and communications network in the Asia Pacific region.
Media Jury President, Spikes Asia and Chief Executive Officer, Omnicom Media Group, Asia Pacific Chiang said, “Great creativity is ideas and innovation that truly transforms businesses. These ideas are formed from the alchemy of art and science. The use of data and technology used to help find insights and provocations that form the basis of great ideas that connect and resonate. I’ll be looking for that extra 10% that makes the difference between a good campaign and a great campaign.”
A multi-award winning creative, Ali Shabaz’s strategic creative direction has led Grey Group Singapore to multiple honours as the best performing agency in Singapore.
Outdoor and Radio Jury President, Spikes Asia and Chief Creative Officer, Grey Group, South East Asia, Shabaz said, “After years of following the West, Asian creativity is only just starting to find its voice rooted in its own culture. With the explosion of tech in Asia, Outdoor is a now a giant canvas for creative minds to paint the impossible. But I’m hoping to see strong ideas at the heart of the execution. With Radio, the challenge will be to find work that’s less hard-sell and more entertainment. Because that’s what we all love about radio."
Bringing more than 25 years of communication experience, Cheong’s wide breadth of experience ranges from telecoms and global technology companies to the government sector.
PR Jury President, Spikes Asia and Managing Director, The Hoffman Agency, Asia Pacific Cheong said, "Creativity is more than just being original and able to grab and retain attention. Creativity is at its best when it solves a problem and achieves its business goal."
Spikes Asia registration and entries are now open and further details, including category descriptions, entry rules, key dates and deadlines can be found at www.spikes.asia