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Naukri.com asks star employees: “Getting what you deserve?”

The TVC, created by J Walter Thompson, which goes on air today, uses the insight that there may be better opportunities outside even if one is a coveted employee

BestMediaInfo Bureau | Mumbai | June 23, 2016

Naukri-TVC Click on the image to watch the TVC.

Naukri.com has unveiled its new TVC ‘Getting what you deserve?’ aimed at encouraging employees to look for better job opportunities. The primary thought behind the campaign is to empower jobseekers to step out and get the job that they deserve. The TVC tries to ask a simple question: Are you getting what you deserve, as there may be better opportunities waiting outside your comfort zone.

Created by JWT, the film opens in a party set-up where the star employee of a company is partying with his colleagues. The employee then waves to his boss who is sitting with his counterparts. The boss, who waves back, then goes on to discuss the possibility of this star employee moving out to get a better opportunity in the market. Fellow senior management people tell the boss that they will retain the employee by tempting him with new job offers or promotions which are nothing but a farce. The TVC ends with the tagline: “Getting what you deserve?”

Sumeet Singh Sumeet Singh

Commenting on the campaign, Sumeet Singh, Group Chief Marketing Officer, Info Edge (India), said, “The current campaign targets today's employees who are smart, know that they are doing well, and while organisations might offer many a carrot to them, are these enough or do they deserve more is a question they need to answer for themselves and explore.”

Sanjeev Bhargava Sanjeev Bhargava

Explaining the idea behind the commercial, Sanjeev Bhargava, Managing Partner at J Walter Thompson, Delhi, said, “People do not leave their jobs, they leave their bosses was the insight on which we had built the Naukri brand. Now times have changed. The smart employee is a coveted entity. The insight that organisations apply the most devious means, not necessarily in the best interest of the employee, to retain their best employees is the new insight on which this Naukri communication is based.”

“The TVC tells star employees that performing brilliantly may not be enough, and that career growth is ultimately in their own hands. The celebratory setting is an ironic counterpoint to what might be going on behind-the-scenes. It makes you wonder if this could be happening to you,” said Siddharth Prasad, Vice-President & Executive Creative Director, J Walter Thompson, Delhi.

The TVC will go on air today, and will be telecast across 20+ channels and will have language edits as well. The campaign will also be launched on digital media comprising video, mobile, display and social media. It will also run across the Naukri.com website and external media platforms.

The TVC:

[youtube]https://www.youtube.com/watch?v=LIWs173rEv4[/youtube]

Credits:

Client: Info Edge (India)

Brand: Naukri.com

Agency: J Walter Thompson, Delhi

Managing Partner: Sanjeev Bhargava

VP & Executive Business Director: Neetika Aggarwal

VP & Executive Creative Director: Siddharth Prasad

VP & Senior Creative Director: Sundeep Sehgal

Senior Copywriter: Himanshu Saxena

VP & Executive Planning Director: Shujoy Dutta

VP & SCD AV Services: Mandeep Singh

Director AV Services: Girish Singh

Client Services Director: Prashant Choudhary

Account Manager: Prashant Choudhary

Production House: Soda Films

Director: Rajesh Krishnan

Producer: Ameya Dahibhavkar

DOP: Sanu John Varughese

Post Producer: Ameeruddin Tolen

Music: Amar Mangrulkar

Info@BestMediaInfo.com

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