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MTV eyes 30% hike in revenue from Splitsvilla 9

The upcoming season of the popular reality show will replace Roadies X4 from June 11 on the 7 pm slot. This season will celebrate the power of women with an exciting campaign titled ‘Sorry Boys – The Game is About to Change’

BestMediaInfo Bureau | Mumbai | June 1, 2016

Ferzad-Palia,-Head-Youth-&-English-Entertainment,-Sunny-Leone-&-Rannvijay-Singha-Host-MTV-Splitsvilla-9 Ferzad Palia, Head Youth & English Entertainment, Sunny Leone & Rannvijay Singha Host MTV Splitsvilla 9

The youth channel from Viacom 18, MTV is eying a 30 per cent increase in the advertising revenue from the upcoming season of its popular reality show Splitsvilla. The show will go on air on Saturday, June 11, at 7 PM, replacing Roadies x4 which is culminating in the coming week.

The channel has already sold over 80 per cent of its inventory and locked over eight sponsors for the ninth season of the reality property. The title sponsor of the show is Panasonic Smart Phones while Schmitten Chocolates and OLX have been signed on as the co-presenting sponsors. The show also has Big Boy Toyz, Envy 100 Crystal Deos and Manforce as the powered by sponsors. Macho and Gillette Venus are on board as the associate sponsors.

Mentioning about the advertising line-up, Ferzad Palia, Head, Youth and English Entertainment, Viacom18, said, “We have a good set of advertisers who have been loyal to us. We have locked in 30 per cent increase in advertisement revenue from last year, which is more than the normal 10-20 per cent hike and going forward we might see further increase in it.”

Without disclosing details, Palia said one will get to see a very genuine customised kind of ads going forward. He indicated at a lot of subtle brand integrations on the show.

The new season will have Sunny Leone and Rannjvijay Singh playing dual roles of anchors and mentors for the participants. Season after season Splitsvilla has enjoyed popularity and following with over 100 million viewers across India (all 4+) tuning in for the last season on air and 130 million viewers online.

Adhering to the current women centric theme, 15 boys will be seen impressing six girls as the format of the show.

To be supported by a 360? marketing push, which includes print, digital, television, radio and outdoor; Splitsvilla 9 is looking to celebrate the power of women by highlighting the theme of the show by pushing out an exciting campaign titled ‘Sorry Boys – The Game is About To Change’ to seek engagement with the channel viewers by making men work to win the hearts of their women. The campaign will run across radio, brand associations and digital.

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