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Jewellery brand Bluestone calls for creative pitch

Currently, Ralph & Das is taking care of the creative mandate of the online jewellery brand. Bluestone will finalise the creative agency in a month or two

Akansha Mihir Mota | Mumbai | June 3, 2016

bluestoneOnline jewellery brand Bluestone has called in agencies to pitch for its creative mandate. Currently, Ralph & Das has been taking care of the company’s creative duties. Bluestone will finalise the creative agency in a month or two.

Pushkar Jain Pushkar Jain

Pushkar Jain, Chief Marketing Officer, Bluestone, said, “Currently, we are in a multi-agency pitch process. We have been associated with Ralph & Das for a while, and given that our contract with them is close to coming to an end, we wanted to understand what is available in the market.”

Ralph & Das has been looking after the creative account of the company for more than a year. It is also one of the agencies that is participating in the pitch.

Before Ralph & Das, McCann Erickson was the agency for Bluestone.

Havas Media has been handling the company’s media duties for almost six months now.

Established in 2011, BlueStone showcases high quality fine jewellery with strikingly exquisite designs. The company does approximately 5,000 online transactions in a month and has grown almost 2.5 times in the last six to eight months. The company is backed by investors like Accel Partners, Saama Capital and Kalaari Capital. Ratan Tata has also invested in the firm.

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