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Infectious wins creative duties of ditto TV

The agency will be responsible for all marketing and communication requirements of the platform from Zee Digital Convergence which offers access to over 100+ live channels on handheld devices

BestMediaInfo Bureau | Delhi | June 22, 2016


Infectious has been signed on as the communications partner for ditto TV. Infectious will be responsible for all marketing and communication requirements of ditto TV.

Ditto TV is a platform of Zee Digital Convergence (ZDCL), which hails from one of India’s leading television, media and entertainment companies (ZEEL). dittoTV offers access to over 100+ live channels including the entire Zee network, Colors, Sony, &TV, Zoom, Aaj Tak, BBC, Times Now, MTV, Ten Sports. Users can also access content by visiting #BeesKaTV, #DeshKaTV.

Archana-Anand Archana Anand

Archana Anand, Business Head, dittoTV, said, "After a rather long hunt for the right agency, we chose to go with Infectious because we found them quick to get the brief and also extremely open minded. And we are glad of that call, as the creative output has been a truly collaborative effort and one we are very happy about.”

Ramanuj Shastry Ramanuj Shastry

Ramanuj Shastry, Co-founder & Director, Infectious, commented, “ditto TV is ground breaking because it democratises live television. It allows access to the teeming millions who can't access live television because of the constraints of time, geography or money. It was a singular honour to be part of a movement that makes Live TV accessible to all.”

Nisha Singhania Nisha Singhania

Nisha Singhania, Co-founder & Director, Infectious, added, “Now is the time for ditto. With audiences increasingly consuming entertainment across devices, ditto enables them to see what they want, where they want. Also with a price point like Rs 20, literally anyone can afford it. We look forward to creating some fantastic work for ditto.”

Also read: dittoTV aspires to be #DeshKaTV

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