Sports enthusiasts can subscribe for free updates on their favourite sport by simply sending a tweet
BestMediaInfo Bureau | Mumbai | June 7, 2016
ESPN India and Twitter have come together to launch #TwitterPostbox, a daily utility service for sports fans. Sports enthusiasts can subscribe for free to their favourite sport to get a Daily Direct Message on the dayâ€™s best sports stories by simply sending a tweet.
To subscribe to the #TwitterPostbox, fans have to follow @ESPNIndia and tweet to @ESPNIndia with the hash tags cricket, tennis, football, Olympics or F1 to know the latest on their favourite sport. They can also subscribe to multiple sports at a time by tweeting with multiple hash tags in a single tweet. The one-time subscription will ensure fans receive a direct message from ESPN India on Twitter every day. The direct message will contain ESPN Indiaâ€™s top tweet of the day on the sport a user has chosen; the tweet will include a link to a published article that users can click on and read more.
The association will ensure that Twitter continues to be a fanâ€™s live connection to the world of sports every day. Bite-size news, pushed directly, for the sports fan on the go, so that one doesnâ€™t miss a thing.
Aneesh Madani, Head of Sports Partnerships, Twitter India, said, â€śTwitter is the best place to wake up to and see what is happening in the world, and we are very excited to partner with ESPN India to launch a first-of-its-kind daily utility service for fans to be served directly with the best news of the day from their favourite sport.â€ť
Gaurav Thakur, Director Business Development, ESPN India, said, â€śESPN India website and app will offer the entire spectrum of sports of interest to Indian sports fans and launching #TwitterPostbox in partnership with Twitter resonates with our mission to serve every sports fan anytime anywhere. Weâ€™re thrilled to be the first partner globally to launch a daily sports utility service via Direct Messages on Twitter.â€ť
To subscribe to #TwitterPostbox and to know the latest, follow @ESPNIndia and @TwitterIndia.