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ESPN India and Twitter launch #TwitterPostbox

Sports enthusiasts can subscribe for free updates on their favourite sport by simply sending a tweet

BestMediaInfo Bureau | Mumbai | June 7, 2016


ESPN India and Twitter have come together to launch #TwitterPostbox, a daily utility service for sports fans. Sports enthusiasts can subscribe for free to their favourite sport to get a Daily Direct Message on the day’s best sports stories by simply sending a tweet.

To subscribe to the #TwitterPostbox, fans have to follow @ESPNIndia and tweet to @ESPNIndia with the hash tags cricket, tennis, football, Olympics or F1 to know the latest on their favourite sport. They can also subscribe to multiple sports at a time by tweeting with multiple hash tags in a single tweet. The one-time subscription will ensure fans receive a direct message from ESPN India on Twitter every day. The direct message will contain ESPN India’s top tweet of the day on the sport a user has chosen; the tweet will include a link to a published article that users can click on and read more.

The association will ensure that Twitter continues to be a fan’s live connection to the world of sports every day. Bite-size news, pushed directly, for the sports fan on the go, so that one doesn’t miss a thing.

Aneesh Madani, Head of Sports Partnerships, Twitter India, said, “Twitter is the best place to wake up to and see what is happening in the world, and we are very excited to partner with ESPN India to launch a first-of-its-kind daily utility service for fans to be served directly with the best news of the day from their favourite sport.”

Gaurav Thakur, Director Business Development, ESPN India, said, “ESPN India website and app will offer the entire spectrum of sports of interest to Indian sports fans and launching #TwitterPostbox in partnership with Twitter resonates with our mission to serve every sports fan anytime anywhere. We’re thrilled to be the first partner globally to launch a daily sports utility service via Direct Messages on Twitter.”

To subscribe to #TwitterPostbox and to know the latest, follow @ESPNIndia and @TwitterIndia.


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