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Emojis bring together 9X Media and PepsiCo

After the success of and ShopClues’s brand integration, 9X Media has associated with Pepsi through A-BC. It will promote the Pepsimoji campaign through customised programming innovations across their channels

BestMediaInfo Bureau | Mumbai | June 30, 2016


Music television network, 9X Media, entered into a partnership of brand customisation with PepsiCo for their campaign around Emojis ‘Jaisa mood, waisi Pepsi’. This partnership with the Audience-Brand Connect (ABC) division of 9X Media will provide the brand customised solutions across 9XM, 9X Tashan and 9XO to PepsiCo.

Pawan Jailkhani Pawan Jailkhani

Speaking on the association, Pawan Jailkhani, Chief Revenue Officer, 9X Media, said: “After the success of Asktrack and ShopClues, we are delighted to announce our latest association with Pepsi through A-BC. We will be promoting the Pepsimoji campaign through customised programming innovations across our channels 9XM, 9X Tashan and 9XO.

Jailkhani added, “At 9X Media, it is our constant endeavour to provide well-researched solutions to our clients, after taking into consideration data analytics, brand ethos, target and the geographies for the campaign. ‘Pepsi Jaisa Mood Waisa Song’ emphasises on music and emoticons, which is the universal language of the youth. We are confident that our offering will resonate with the fans and viewers of the channel.”

As part of the campaign, 9XM launched ‘Pepsi Jaisa Mood Waisa Song’ on June 16, 2016. Customising the brand in the show, the channel calls for selfies from viewers expressing their various moods and 9XM and matches a song reflecting these moods. Entries can be posted via Instagram, Whatsapp and Twitter platforms. Moods like happy, love struck, naughty and party can be posted using #JMWS on the 9XM digital platforms.

Similarly to the ‘Jaisa Mood Waisa Song’ on 9XM, 9X Tashan and 9XO will air the weekend property titled ‘Jo Mood Wohi Song’ and ‘Songs for Every Mood’ respectively. These hourly bands will play the latest songs complementing viewers’ selfies and moods.

On 9XM, one can get to see the show from Monday to Friday between 7:30-8:30 pm. On 9X Tashan, the show is aired on Sundays at 11:00 am. On 9XO, the show is shown on Saturdays at timeslot of 9:00-10:00 am.

The PepsiMoji partnership across channels will be promoted across 9X Media’s digital platforms.

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