Ecosys OOH executes launch campaign for Colors Marathi's Tujhya VachunKarmena

The agency had the task of reaching to Marathi speaking households in Mumbai and Maharashtra

BestMediaInfo Bureau | Mumbai | June 28, 2016

Ecosys OOH recently coloured Maharashtra with an out-of-home (OOH) campaign for Colors Marathi's latest show Tujhya VachunKarmena. The agency has worked on successful campaigns for Nissan, MGF Emmar, Taxi for Sure amongst others and recently won the mandate for the channels' upcoming show's OOH campaign.

The agency had the task of reaching the Marathi speaking households in Mumbai and rest of Maharashtra. The agency took up the challenge and applied its state of the art digital planning tool Systemapit and IMRB Traffic Data to arrive at ethnicity based media plans amplified on heat maps resulting in a robust campaign on ground.

A media mix comprising of billboards, bus shelters, bus panels and station branding was taken in Marathi dominated areas.

Sujit Banerjee

Commenting on the campaign, Sujit Banerjee, CEO Ecosys, said, “We are thrilled to be partnering Colors Marathi. Gone are the days when out of home media planning was based on gut feel and guess estimates. Technology is changing the way OOH was used to be planned and bought. We are a new age agency and only agency in the country to give ROI and interface digital to give brands immersive experiences.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com