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Delhi can now laugh out loud with Radio City’s ‘Joke Studio’

Get ready for a rib-tickling experience as Radio City 91.1 has roped in some popular comedians for their new presentation

BestMediaInfo Bureau | Mumbai | June 3, 2016

Joke-StudioIndia’s leading radio network, Radio City 91.1 FM is all set to raise the humour quotient in Delhi with Joke Studio – a fresh content to tickle listeners’ funny bones. A research tells that comedy has always been a key driver for markets in Northern India from time immemorial. Taking cue from this, Radio City launched Joke Studio, a quirky and fun show where comedians line up to regale the listeners.

Sharing his insight on the new show, EVP and National Head, Programming, Marketing, AudaCITY, Radio City, Kartik Kalla, said, “Under the ambit of a national brand, we now look to ensure that all content across the nation is localised in order to suit listeners’ tastes. Thus, while Radio City continues to be a national brand, Radio City Delhi will cater to listeners’ tastes in the national capital. Radio City Bangalore will decide on content based on feedback from listeners, bringing out the network’s endeavour to bring alive ‘Rag Rag Mein Daude City,’ the network’s national brand campaign launched last month.”

Joke Studio has roped in some popular and some local comedians to give Delhiites a rib-tickling experience. Some of them being veterans such as Sunil Pal, from the Great Indian Laughter Challenge fame, Babbar Sher, and others like Amit Tandon, Maheep Singh, Jeeveshu Ahluwalia and Sanket Bhosale.

Joke Studio is a prime example of Radio City using a localised approach to content and marketing, in order to provide some relief to listeners from the boredom of daily life by tickling their funny bones.

Abraham Thomas Abraham Thomas

“We have always tried to make people feel the finer nuances of belonging to their city, just like humour/comedy runs through the veins of Delhi city. It is keeping this in mind that we embarked on Rag Rag Mein Daude City, a brand campaign that defines localised content like Joke Studio – our effort to give the people what they would like to hear,” said Abraham Thomas, CEO, Radio City 91.1FM.

Joke Studio will be a power-packed laughter therapy from Monday to Friday, 11am onwards with these renowned artistes. A best-of-week segment will also be aired on Saturdays for a three-hour stretch hosted by RJ Divya during the same time.

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