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Cannes Lions 2016: Leo Burnett India wins Bronze Lion in Promo & Activation

The agency’s campaign for Bajaj V was the lone winner from India in this category

BestMediaInfo Bureau | Mumbai | June 21, 2016

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It was a proud moment for Leo Burnett India, Mumbai to have won a Promo and Activation Lion for Bajaj automobiles Bajaj V campaign. The agency won a Bronze Lion in Cars & Automotive Products & Services sub-category.

The campaign had secured two shortlists in this category while third shortlist was from Ogilvy & Mather Mumbai for its ‘Popcorn Story’ campaign done for Breakthrough for best use of social platforms.

From a total of 3,458 entries in Promo & Activation, 107 Lions were awarded. The Grand Prix was claimed by “OptOutside” for outdoor retail company, REI, by Venables Bell & Partners, San Francisco – work that Jury President, Rob Reilly, Global Creative Chairman of McCann Worldgroup, called the bravest idea of the decade. “It’s about a brand living its authentic truth. A brand that places more value in its customers than short term profit and operates with conviction,” he said. “It didn’t impact culture, but exploded it.”

Title Client Product Entrant Company Prize
Promo and Activation Lion
Bajaj V Bajaj Bajaj Automobiles Leo Burnett India, Mumbai Bronze

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