Cannes Lions 2016: Leo Burnett India wins Bronze Lion in Promo & Activation

The agency's campaign for Bajaj V was the lone winner from India in this category

BestMediaInfo Bureau | Mumbai | June 21, 2016

It was a proud moment for Leo Burnett India, Mumbai to have won a Promo and Activation Lion for Bajaj automobiles Bajaj V campaign. The agency won a Bronze Lion in Cars & Automotive Products & Services sub-category.

The campaign had secured two shortlists in this category while third shortlist was from Ogilvy & Mather Mumbai for its 'Popcorn Story' campaign done for Breakthrough for best use of social platforms.

From a total of 3,458 entries in Promo & Activation, 107 Lions were awarded. The Grand Prix was claimed by “OptOutside” for outdoor retail company, REI, by Venables Bell & Partners, San Francisco – work that Jury President, Rob Reilly, Global Creative Chairman of McCann Worldgroup, called the bravest idea of the decade. “It's about a brand living its authentic truth. A brand that places more value in its customers than short term profit and operates with conviction,” he said. “It didn't impact culture, but exploded it.”

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