Cannes Lions 2016: 2 shortlists from India in Creative Effectiveness Lions
The two Indian shortlisted entries are from BBDO India and Ogilvy & Mather
BestMediaInfo Bureau | Mumbai | June 20, 2016
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The category witnessed a decline in entries from 160 to 109 this year. There were two shortlists from India in this category.
Ogilvy & Mather's campaign for The Akanksha Foundation titled 'The Akanksha Foundation – Sustained' was shortlisted.
The much talked about BBDO India's 'Ariel – Share the Load' campaign for Procter & Gamble India has also been shortlisted.
| Title |
Client |
Product |
Entrant Company |
| Creative Effectiveness |
| The Akanksha Foundation - Sustained |
The Akansha Foundation |
Non-Profit Organisation running schools for underprivileged children |
Ogilvy & Mather, Mumbai |
| Ariel - Share the Load |
Procter & Gamble India |
Ariel Matic |
BBDO India, Mumbai |
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