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Cannes Lions 2016: 2 shortlists from India in Creative Effectiveness Lions

The two Indian shortlisted entries are from BBDO India and Ogilvy & Mather

BestMediaInfo Bureau | Mumbai | June 20, 2016


The category witnessed a decline in entries from 160 to 109 this year. There were two shortlists from India in this category.

Ogilvy & Mather’s campaign for The Akanksha Foundation titled ‘The Akanksha Foundation – Sustained’ was shortlisted.

The much talked about BBDO India’s ‘Ariel – Share the Load’ campaign for Procter & Gamble India has also been shortlisted.

Title Client Product Entrant Company
Creative Effectiveness
The Akanksha Foundation - Sustained The Akansha Foundation Non-Profit Organisation running schools for underprivileged children Ogilvy & Mather, Mumbai
Ariel - Share the Load Procter & Gamble India Ariel Matic BBDO India, Mumbai

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