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Bluebot Digital bags BankBazaar’s social media mandate

The agency will drive creative and differentiated content for strengthening BankBazaar’s brand presence across social media

BestMediaInfo Bureau | Mumbai | June 10, 2016

Bluebot-BankBazaar, a leading financial market place, recently gave its digital and social media mandate to Bengaluru-based Bluebot Digital. As part of the mandate, Bluebot will drive creative and differentiated content for strengthening BankBazaar’s brand presence across social media landscape, making sure it is more engaging and entertaining. Bluebot Digital won the social media duties after a multi-agency pitch. has been a pioneer and a one-stop provider of hassle-free solutions for all personal finance products, including insurance policies, mutual funds, bank loans and credit cards.

Commenting on appointing Bluebot Digital, Prince Thomas, Head, Brand, BankBazaar, said, “We are focusing on content-driven strategy with an aim to simplify personal finance space and entice India’s tech-savvy youth to take charge of their finance. Social media platforms are effective but tricky and hence we need to make sure that we are pushing the right content on the right platform. Therefore, after an intensive evaluation, we selected Bluebot Digital considering its strategic and creative approach was in line with our brand objectives. Bluebot Digital, being an expert, will help us achieve the same. We are very excited and confident about this partnership.”

Speaking about the account win, Carl Savio, CCO and Founder, Bluebot Digital, said, “We're very happy that BankBazaar has decided to partner with Bluebot. What we're even more pleased about is the mandate given to us, which is to push creative boundaries and build the brand. They have a fantastic product and operate in a high-involvement category. The objective now is to find sharp insights and compelling stories and package them into engaging creative products.”

Talking about Bluebot Digital, Carl added “At Bluebot, we've now moved into a phase where we're building long-term partnerships with some of India's best brands. Brands that have given us the trust and freedom to do great creative work. We’re very excited about the journey ahead.”

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