As per data released by Sony, about 54 per cent of total TV viewing households watched IPL 2016, which registered a cumulative reach of 361 million viewers
BestMediaInfo Bureau | Mumbai | June 10, 2016
The ninth season of Indian Premier League (IPL) has culminated with impressive viewership figures spurred by the finale match between Royal Challengers Bangalore and Sunrisers Hyderabad on Sunday, May 29.
As per the BARC India data, the final was the most viewed match for the season with 44.68 million impressions, followed by the playoff match between Gujarat Lions and Royal Challengers Bangalore on May 24 that garnered 27.21 million impressions. The inaugural match between Mumbai Indians and Rising Pune Supergiants gained 24.44 million impressions on April 9.
The total viewership of the tournament stood at 1.02 billion impressions, summed across 5 channels over the seven weeks.
Overall, as per the data shared by the channel, the ninth season of the tourney has registered a cumulative reach of 361 million viewers, over the total 60 matches played, including two qualifiers, one eliminator and the finals.
As per the week-wise performance of the tournament, the numbers stood at 147.23 million impressions in week 15 (the launch week of IPL when seven matches were played), which then increased marginally to garner 147.73 million impressions in week 16 (nine matches).
In the penultimate week of playoffs, week 21 (seven matches), the viewership stood at 130.38 million impressions.
As per the data shared by Sony, about 121 million people tuned in to see the finals, which was a 55 per cent jump over the event’s cumulative reach average. IPL season 9 established itself as the leader in prime time with an average of 819 million impressions, which is 108 per cent more than the no. 2 channel at 394 gross million impressions at an all-India level.
This has been one of the most viewed events with 54 per cent of India’s total television audience remaining glued to it on pay television. The top performing markets for IPL 2016 were Mumbai, Delhi, Bengaluru, Kolkata, Hyderabad, Maharashtra/Goa, Gujarat, and Karnataka.