ZooZoo emoji gets 90 million impressions in two days

Vodafone partnered with Twitter to launch the mesmeric ZooZoo in an emoji avatar on April 25, 2016

BestMediaInfo Bureau | Mumbai | May 2, 2016

Vodafone India's ZooZoo was launched in a unique emoji avatar on Twitter and generated an estimated 90 million impressions in just two days of its launch. ZooZoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags - #BeSuper and #HakkeBakke.

Vodafone and Twitter had partnered to launch the popular ZooZoo in an emoji avatar on April 25, 2016. The emoji of the Super ZooZoo appeared next to the #BeSuper and #HakkeBakke hashtag with every Tweet sent worldwide.

Siddharth Banerjee

Siddharth Banerjee, National Head, Brand and Consumer Insights, Vodafone India, said, “With visual content gaining popularity especially among younger consumers, emojis have a broad play across all demographics. Our partnership with Twitter and the customised brand emojis was yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy. This innovative initiative to engage with social media savvy customers saw much success and we will be further integrating these ZooZoo emojis into our marketing and ad campaigns on social media.”

Taranjeet Singh

Taranjeet Singh, Business Head of India, Twitter, said, “Innovation through custom emojis enhances a brand's personality and engagement on Twitter. The ZooZoo is an established icon associated with IPL for many years now. We are proud to partner with Vodafone to introduce ZooZoo to Twitter as the first brand emoji for India this cricket season”.

Twitter has teamed up with select brands since the latter half of 2015 to co-create the branded emojis including the government's Twitter Emoji of #MakeInIndia. Associating with Vodafone India, marked the beginning of India's first corporate brand emoji launch.

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