Whoa Mama is PokerNation.com's digital agency

The agency will use its strengths to give PokerNation.com a strong digital identity. It will launch digital campaigns to attract people and make them realise how much fun it is to play poker online

BestMediaInfo Bureau | Mumbai | May 25, 2016

India's first poker only online site, PokerNation.com, has appointed Whoa Mama Design to create user experience and devise digital marketing strategy for its gaming website. The agency won the mandate in a multi-agency pitch. PokerNation.com offers consumers a chance to play poker online. It is promoted by Fortuity Gaming and is intended to be a virtual nation of the 'World Wide Web.'

The agency will use its strengths in design and digital media communication strategy to give PokerNation.com a strong digital identity and spread its message of 'equal opportunity for fun for all'.

Gautam Thawani

Gautam Thawani, Business Head, PokerNation.com, said, “Globally over 6.8% people play poker. That's about 40 million people and a large percentage is below 35 years of age.  In India too, it's popular in Mumbai, Delhi, Goa and Bangalore most of which is played online and in offline private poker rooms. For us, it was a great opportunity to tap into the gaming category.”

Aum Janakiram, Digital Marketing Head, Whoa Mama Design, said, “Working on bringing the digital presence of PokerNation.com alive has been a great experience for Whoa Mama Design. We are looking forward to launching many engaging digital campaigns that will make people aware of the brand and play online poker to realise how much fun it is. The website has been designed to get straight into the game and the offers are unlike any other poker platform in India. This is just the beginning of many good things to come.”

Pokernation.com is live from May 17, 2016. One can login to http://www.pokernation.com and experience the sport.

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