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‘The Royals’ premieres on Colors Infinity today

The interesting British comedy-drama show on the scandalous lives of British Royals will enter Indian houses from Monday to Friday at 10 PM

BestMediaInfo Bureau | Mumbai | May 19, 2016


Colors Infinity has brought the show on the scandalous lives of British Royals - ‘The Royals’ - to the Indian platform. The show stars Elizabeth Hurley and will be aired from Monday to Friday at 10 PM today onwards on the channel and on its HD version.

Commenting on the show, Hashim D’Souza, Vice-president & Programming Head, Colors Infinity, said, “The entertaining and glamorous series makes for good storytelling, which reflects the channel’s core programming ideal of constantly introducing fresh and bold content. Queen Helena and her family will fit right into the Indian context of familial ties and relationships.”

Viacom18 network’s massive on-air reach has helped in promoting the show on their popular channels like Comedy Central, Vh1 and MTV.

Elaborating on the marketing campaign, Sabrina D’Souza, Vice-president & Marketing Head, Colors Infinity, said, “The Royals, being an internationally acclaimed series, fits right into the Colors Infinity banner. The scale and grandeur of the series demand the extensive campaign that we have launched, with our marketing innovations and premium partnerships. We are serving it to the consumers as a first-hand ‘Royal’ experience.”

Set in modern-day England, The Royals follows the lives of a fictional British Royal family who inhabit a world of opulence and regal tradition that caters to anyone and everyone’s desire, but one that also comes with the price tags of duty, destiny and intense public scrutiny. Prince Liam is in the spotlight after the death of his older brother as he is next in line to the throne. When King Simon announces that he is considering abolishing the monarchy, the manipulative Queen Helena will do whatever it takes to remain in power.

This elite drama stars the ‘bedazzling’ Elizabeth Hurley, who is back on the small screen with this series as the fierce and alluring Queen Helena along with William Moseley, Vincent Regan and Alexandra Park among others.

Colors Infinity has done an extensive campaigning for the promotion of the show across the country. On the outdoor front, they have come up with innovative billboards with paparazzi flash-lights, resembling a red carpet walkthrough for The Royals. On the print side, they have a full jacket cover on a leading newspaper.

On radio, they have special programming where the jockeys talk about the scandals of the Royal families of various countries. Apart from partnerships with premium salons and Hokey Pokey outlets, they have partnered with premium bars and pubs in Mumbai and Delhi for a royal themed party on the weekends.

Not sparing digital behind, the channel has launched a contest for the fans. In the contest, the winner would get a chance to receive a once-in-a-lifetime VIP experience in London, and would also get a glimpse of the Royal life at the famous Buckingham Palace.

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