Jauhri will help carry the company’s vision forward as it expands into newer markets both locally and internationally
BestMediaInfo Bureau | Mumbai | May 30, 2016
The independent agency The Glitch has promoted Pooja Jauhri as Chief Executive Officer of the company effective today. She will help carry the company’s vision forward as it expands into newer markets both locally and internationally. She was earlier leading the Strategy and Business functions as Vice-President, Client Strategy.
Jauhri comes with an experience of over 12 years in companies like Unilever, JWT, Contract Advertising and World Wide Media. She will work closely with the founders Rohit Raj and Varun Duggirala. She will also work closely with the company partner Roshan Abbas.
Speaking on the appointment, Raj said, “Pooja has been a key part of our evolution and growth as an agency and has been taking decisions and moving the company forward the way we would have and sometimes better than we would have. We feel very fortunate to have someone as talented as her to run the company and this frees up time for us as founders to concentrate more on our core areas of expertise and help scale the company further.”
Duggirala added, “At its core Glitch has always stood for disruption in the advertising landscape and as we expand further the need is to have someone at the helm of affairs who unleashes this disruption with a strong strategic and business focus. So it was a no brainer to have Pooja take over this role to lead the charge for Glitch as our CEO.”
Talking about her role, Jauhari said, “We are in the business of impact driven advertising, we help clients sell their products and not just talk about them. The fact that today I get to grow, evolve with and lead the most diverse set of creative and strategic talent helps make this stint exciting and challenging. I look forward to continue working with the founders and taking forward our collective vision.”