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Season 4 of ‘Runway to Success’ takes off

It will be a 10-episode television series and the Grand Prize winner will fly away with a seat at the prestigious Design Thinking Boot Camp at Stanford University sponsored by Kalaari Capital, a business class ticket to any destination in the US and coveted mentorship from TiE

BestMediaInfo Bureau | Mumbai | May 30, 2016

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The Season 4 of Runway to Success will be showcased on ET Now from June 4, 2016. The show is produced in partnership with Lufthansa, The Indus Entrepreneurs (TiE) and business broadcast channel ET Now.

Wolfgang Will Wolfgang Will

Wolfgang Will, Director, South Asia, Lufthansa German Airlines, said, “It has been an absolute privilege for Lufthansa to be an enabler in India’s entrepreneurial revolution. The overwhelming response to the Runway to Success platform has led to its progressive expansion over the past three years into what is today a nationwide campaign. It is also an affirmation of the fact that as an airline, Lufthansa truly has an Indian heart within a German soul.”

The show will stretch over 10 episodes with over 50,000 people participating in the show. From the vast array of contenders, the 21 most innovative ventures will be shortlisted by TiE business experts to compete in the series. The Grand Prize winner will fly away with a seat at the prestigious Design Thinking Boot Camp at Stanford University sponsored by Kalaari Capital, a Business Class ticket to any destination in the US and coveted mentorship from TiE.

MK Anand MK Anand

MK Anand, CEO and MD, Times Network, said, “Lufthansa Runway to Success is an experience which will inspire you ahead on the journey of entrepreneurship like never before with live access to illustrious minds, exciting discussions, and a grand celebration of the spirit of entrepreneurship. Lufthansa Runway to Success, now in its fourth season, is an excellent showcase of the ideas, efforts and achievements of SMEs, which deserve the biggest news audiences. As India’s most influential television network with the biggest English and Business news channels, we are pleased that our channel ET NOW, India’s foremost business news channel, will provide it the right communication platform it deserves.”

The Runway to Success TV series will feature leading icons such as C P Gurnani, CEO and Managing Director, Tech Mahindra; Mahesh Gupta, President, PHD Chamber, and Chairman and Managing Director, Kent RO Systems; Ajay Kaul, CEO, Jubliant FoodWorks; Alok Kejriwal CEO and Co-founder, Games2win; Dilip Chhabria, Founder DC Designs; celebrity chef Sanjeev Kapoor; and Madhu Pandit Dasa, Chairman, The Akshaya Patra Foundation.

These pioneers will inspire, motivate, mentor and select the best among three shortlisted entrepreneurs in each episode; each will win a business class ticket to the US and then go on to compete in the semi-finals and finals for the Grand Prize. A parallel ‘Viewer’s Choice’ award will be decided via social media, through online voting based on elevator pitch videos by the contestants.

Geetika Dayal, Executive Director, TiE Delhi-NCR, said, “At a time when young entrepreneurs are the driving force of the Indian economy, Runway to Success is recognised as a crucial growth catalyst for start-ups and SMEs.”

Dayal added, “The unprecedented success of this platform, built through a unique partnership with TiE, reflects Lufthansa’s strong commitment to enabling the success of entrepreneurs in India.”

This year, the Runway to Success TV series was preceded by mentorship camps in 10 cities, including Jaipur, Hyderabad, Chandigarh, Pune and Chennai among others. This was followed by the first-ever ‘Start-up Expo’ organised in Gurgaon in April end. The Expo attracted more than 30 investors, 100 partners, 200 start-up exhibitors, 500 mentors and 10,000 participants. The one-day event facilitated over 700 business meetings, a start-up job fair, and day-long interactive workshops drawing over 3,000 participants. It was attended by an array of government dignitaries and business icons including Amitabh Kant, CEO Niti Ayog, architect of the Government of India’s Start up initiative; Ramesh Abhishek, Secretary of Industrial Policy and Promotion (DIPP); Saurabh Srivastava Chairman Emeritus TiE, Delhi and NCR; Deep Kalra; founder, Makemytrip.com; Sanjeev Bhikchandani, Vice Chairman naukri.com among others.

‘Runway to Success’ has grown exponentially over the past three years to be among India’s most popular platform for start-ups and SMEs. Preceding the competitive leg each year are free mentorship camps held across the country where over 50 mentors invest time in guiding young entrepreneurs.

Info@BestMediaInfo.com

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