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Publicis Beehive bags Nilgai Foods media mandate

Founded in 2011 by entrepreneurs Arjun Gadkari and Abhay Jaiswal, Nilgai Foods is in the packaged food space with their Pico brand of sauces and Cocofly natural coconut water

BestMediaInfo Bureau | Delhi | May 11, 2016

Nilgai Foods

Publicis Beehive has bagged the media mandate for Nilgai Foods. The account will be handled by the agency’s Mumbai office.

Founded in 2011 by entrepreneurs Arjun Gadkari and Abhay Jaiswal, Nilgai Foods is in the packaged food space with their brand of sauces Pico and Cocofly fresh natural coconut water. Nilgai is reported to be one of the top 10 Indian start-ups to watch out for in 2016. Their brand campaign for Cocofly broke in April in Delhi this year.

Arjun Gadkari, Co-founder of Nilgai Foods, said, “We are excited to be working with Publicis Beehive. It is clear that the team thinks about media differently from other agencies, and focus first on finding the right consumer before formulating a plan to target them through effective campaigns. We believe that packaged coconut water in India will become the hot topic of this summer, and we are confident that our brand Cocofly can be seen as the market leader in this nascent market with the help of Publicis Beehive’s contribution.”

Sanjit Shastri, CEO, Publicis Beehive, said, “This is an exciting space to be in as consumers are increasingly conscious of what they consume on a daily basis. We see Cocofly as a clear winner, given the sheer goodness of the product and the dynamism of the leadership team at Nilgai.”

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