The agency will handle the entire digital mandate, including search engine optimisation, for the hyperlocal commerce player
BestMediaInfo Bureau | Mumbai | May 5, 2016
Hyperlocal commerce market player, Zopper, has awarded its digital mandate to Performics. The agency will handle the complete digital mandate, including search engine optimisation (SEO). Zopper is a local e-commerce platform which allows consumers to choose from a wide range of mobiles, home appliances, electronics and lot more from local neighbourhood stores.
The platform offers existing retailers to benefit from the ecosystem. In a span of one year, the company has reached 22 cities with over 15000 active retailers and millions of users.
Zopperwas founded by SurjenduKulia and Neeraj Jain and it offers shopping at local retail with the convenience of online shopping. The company is backed by investors such as Tiger Global, Blume Ventures and Nirvana Ventures Advisors and has risen over USD 27 million so far.
Commenting on the win, Tanmay Mohanty, Managing Director, Performics and Resultrix, said, “Localised commerce is only set to grow in India as consumers resort to the comfort of shopping from known stores within a few kilometres of their home or office. This also gives them the benefit of speedy service. Zopper is an ambitious hyper local marketplace and has huge plans of expansion in newer categories and towns and cities. With our superior digital capabilities and seamless play in content, data, communications and analytics, we will help them scale up effectively and reach out to newer digital audiences.”
Harneet Singh Rajpal, Chief Business Officer, Zopper, said, “Performicshasfor long been known for its superior digital capabilities and marketing expertise. They bring new elements to the game and their fresh innovative approach, enthusiasm and energy make them the vital partner for us. Their strategic framework and ability to execute with speed and accuracy has played a huge role, in us entrusting them with our digital mandate. We look forward to a rewarding working relationship with them.”